Emily Heaslip

CONTRIBUTOR

About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.

Latest—

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What To Do If You're Losing Customers To Competitors

Losing customers isn’t a sign to slash prices. Do some analysis to see where your business can improve against your competitors.

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How To Stay Competitive Without Lowering Prices

Price isn’t everything when it comes to customer loyalty. Here’s how to avoid a price war and connect with customers.

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How to Price Competitively Without Devaluing Your Brand

Try to avoid a price war by performing a pricing analysis and using a combination of tactics to appeal to customers beyond price.

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How To Ask For Help With Your Business

Everyone needs help at some point in their professional careers. Here’s how to ask for help — and get it.

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What Are "Maximizers," and What Do You Need to Know About Them?

Maximizing is a style of shopping that emphasizes the less-is-more approach to buying new things.

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Public Speaking Tips for Entrepreneurs

Avoid using corporate speak and focus on the audience to present your next pitch like a pro.

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How to Do a Competitive Analysis [Small Business Guide]

Perform a competitive analysis to understand not only where your business stands, but where the market is headed next.

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Templates for Competitive Analysis for Small Business

There are many types of competitive analysis that can tell you more about your consumers, your brand positioning, and your growth potential.

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How to Assess Your Competitors’ Strengths and Weaknesses

Score your competitors by stepping into a customer’s shoes to get an objective look at their products, positioning, pricing, and more.

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Work and Business Trends to Watch for in 2023

Workplaces, roles, and customer expectations are evolving. Here’s what to expect in 2023.