Emily Heaslip

CONTRIBUTOR

About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.

Latest—
START » STARTUP

What Is a General Partnership?

A general partnership is a business entity made of two or more partners who agree to jointly establish and run a business.

START » STRATEGY

How to Assess Your Competitors’ Strengths and Weaknesses

Score your competitors by stepping into a customer’s shoes to get an objective look at their products, positioning, pricing, and more.

Assets vs. Expenses: Understanding the Difference

Assets and expenses are two accounting terms that new business owners often confuse. Here’s what each term means and how to use them in accounting.

START » STRATEGY

Executive Job Titles: What Do They Mean?

Job titles often differ depending on the company's size and the industry, but here are some of the most common executive job titles and what they do.

GROW » CUSTOMERS

How to Tell Customers an Employee Has Left Your Company

Losing an employee is tough. Telling your customers is also hard. Here are some guidelines for getting through the conversation with grace.

GROW » MARKETING

How to Create a Hashtag Challenge for Your Brand

Hashtag challenges aren’t just for Gen Z. Brands are using these campaigns to boost engagement and build social media communities.

How to Change Your EIN

An EIN is like a Social Security number for your business. While you can’t change it, you can get a new one and change your business details.

Independent Contractor Agreements: What to Include

Hiring independent contractors? A formal agreement helps you comply with labor laws while avoiding costly penalties.

Improve Disaster Preparedness with Readiness for Resiliency Program

The U.S. Chamber of Commerce Foundation and FedEx aim to improve the natural disaster readiness of small businesses.

SBA 7(a) vs. 504 Loans: Which Is Right for You?

This guide breaks down the differences between the two popular SBA funding programs to help you find the right fit.