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How Meta's Messaging Apps Help Businesses Drive Growth
Nikila Srinivasan shares how Meta’s Facebook, Instagram, and WhatsApp messaging platforms are helping both SMBs and big companies deliver customer service, spread marketing buzz, and drive sales.
Google Pushes to Help Small Businesses Sell More With Generative AI
How the search engine giant is weaving (free) content creation tools into its shopping ecosystem to level the playing field between big brands and SMBs.
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LAUNCH PAD
Execs From Major Brands Discuss Monetizing Big (Post-Pandemic) Growth Opportunities
How the trio of brands are leaning into the rise of SMBs, wellness, and the work-from-home economy to drive business.
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LAUNCH PAD
Women Executives Discuss Imposter Syndrome
Despite professional success, VP of Global DEI Rosanna Durruthy, VP of Creative Xanthe Wells, and CMO Angela Hsu reflect on grappling with self-doubt, and the path to recognizing, ‘you’re OK.’
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THE LEAP
How GetYourGuide Reached $1 Billion ‘Unicorn Status’
CEO of the digital marketplace on wooing vacationing consumers — particularly millennials — with day tours and activities from thousands of SMBs worldwide.
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THE LEAP
Bugaboo GM Reveals the ‘Game-Changing’ Imprint of Her Mentors
Jeanelle Teves on the mentors that have helped her lead teams to turn ideas into results, such as the stroller brand’s best-selling product this year.
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THE LEAP
Noom Co-Founder and CEO on the Weight Loss App's Path to Success
Saeju Jeong shares the digital health platform’s ‘customer obsessed,’ test-fail-and-learn path to landing a scalable business model that’s disrupted the $450 billion U.S. wellness market.
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LAUNCH PAD
5 Recession-Fighting Marketing Strategies From Big Brands
How big brands are betting on loyalty programs, trend forecasting, and limited-time-only deals to ring up sales in an inflationary market.
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THE LEAP
What Businesses Must Know to Establish an Effective Pricing Strategy Today
Susan Lee, revenue growth expert and Commercial Strategy Leader for EY-Parthenon Americas, shares critical elements of profit-minded pricing practices in a challenging inflationary landscape.
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LAUNCH PAD
App Entrepreneurs Find Success Filling Market Void for Culturally Authentic Content
These entertainment to teletherapy apps churn sales and woo customers by delivering content and services to an underserved audience with trillions in spending power.