Barbara Thau

EDITORIAL DIRECTOR, FEATURES CO—

About Barbara

Barbara is a longtime business reporter and editor specializing in the retail and consumer sectors, whose coverage includes fashion, food, beauty, technology and more. Her coverage at consumer publications like Forbes, CNBC and AOL.com and trade outlets such as Home Furnishings News ranges from market trend analysis features to CEO profiles of the nation’s biggest public companies, as well as buzzy new disruptors. Thau aims for CO—'s features to demystify the business landscape for the business community, with exclusive stories that keep readers ahead of the trends, identify emerging opportunities and offer actionable insights for growth.

Latest—

How Meta's Messaging Apps Help Businesses Drive Growth

Nikila Srinivasan shares how Meta’s Facebook, Instagram, and WhatsApp messaging platforms are helping both SMBs and big companies deliver customer service, spread marketing buzz, and drive sales.

Google Pushes to Help Small Businesses Sell More With Generative AI

How the search engine giant is weaving (free) content creation tools into its shopping ecosystem to level the playing field between big brands and SMBs.

GOOD COMPANY » LAUNCH PAD

Execs From Major Brands Discuss Monetizing Big (Post-Pandemic) Growth Opportunities

How the trio of brands are leaning into the rise of SMBs, wellness, and the work-from-home economy to drive business.

GOOD COMPANY » LAUNCH PAD

Women Executives Discuss Imposter Syndrome

Despite professional success, VP of Global DEI Rosanna Durruthy, VP of Creative Xanthe Wells, and CMO Angela Hsu reflect on grappling with self-doubt, and the path to recognizing, ‘you’re OK.’

GOOD COMPANY » THE LEAP

How GetYourGuide Reached $1 Billion ‘Unicorn Status’

CEO of the digital marketplace on wooing vacationing consumers — particularly millennials — with day tours and activities from thousands of SMBs worldwide.

GOOD COMPANY » THE LEAP

Bugaboo GM Reveals the ‘Game-Changing’ Imprint of Her Mentors

Jeanelle Teves on the mentors that have helped her lead teams to turn ideas into results, such as the stroller brand’s best-selling product this year.

GOOD COMPANY » THE LEAP

Noom Co-Founder and CEO on the Weight Loss App's Path to Success

Saeju Jeong shares the digital health platform’s ‘customer obsessed,’ test-fail-and-learn path to landing a scalable business model that’s disrupted the $450 billion U.S. wellness market.

GOOD COMPANY » LAUNCH PAD

5 Recession-Fighting Marketing Strategies From Big Brands

How big brands are betting on loyalty programs, trend forecasting, and limited-time-only deals to ring up sales in an inflationary market.

GOOD COMPANY » THE LEAP

What Businesses Must Know to Establish an Effective Pricing Strategy Today

Susan Lee, revenue growth expert and Commercial Strategy Leader for EY-Parthenon Americas, shares critical elements of profit-minded pricing practices in a challenging inflationary landscape.

GOOD COMPANY » LAUNCH PAD

App Entrepreneurs Find Success Filling Market Void for Culturally Authentic Content

These entertainment to teletherapy apps churn sales and woo customers by delivering content and services to an underserved audience with trillions in spending power.