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CO- logo

Barbara Thau

EDITORIAL DIRECTOR, FEATURES CO—

About Barbara

Barbara is a longtime business reporter and editor specializing in the retail and consumer sectors, whose coverage includes fashion, food, beauty, technology and more. Her coverage at consumer publications like Forbes, CNBC and AOL.com and trade outlets such as Home Furnishings News ranges from market trend analysis features to CEO profiles of the nation’s biggest public companies, as well as buzzy new disruptors. Thau aims for CO—'s features to demystify the business landscape for the business community, with exclusive stories that keep readers ahead of the trends, identify emerging opportunities and offer actionable insights for growth.

Latest—
GOOD COMPANY » LAUNCH PAD

How 3 Brands Turned Pandemic-Era Homebodies Into a Business Opportunity
The brands’ execs share how they’re tapping the work-from-home trend to uncork new revenue streams at the photo-sharing business, apparel brand, and furniture rental startup.
READ
GOOD COMPANY » THE LEAP

How Pacaso Reached $1 Billion ‘Unicorn Status’
Founder and CEO Austin Allison on how the tech platform leveraged real estate industry expertise and ‘operational excellence’ to fill an unmet consumer need in the housing market.
READ
GOOD COMPANY » LAUNCH PAD

Execs From Hershey’s to Microsoft Reveal Their Mentors’ Best Advice
Leaders share how mentoring nurtured their leadership styles and strategic skills — proving invaluable to both their careers and company growth.
READ
GOOD COMPANY » LAUNCH PAD

5 Tech Trends Changing the Way Consumers Shop
These digital solutions are poised to gain meaningful adoption by consumers and brands alike, experts say, reshaping how we purchase a range of goods and services.
READ
GOOD COMPANY » THE LEAP

Accenture’s Head of Retail on the Imprint of Her Mentors
Jill Standish, who leads transformation projects for the world’s biggest retailers, on how mentors that range from her farmer grandfather to a former boss inform her leadership strategies to this day.
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GOOD COMPANY » LAUNCH PAD

Retailers Turn Pandemic-Fueled Self-Care and Work-From-Home Trends Into Newfound Business Opportunities
How brands from Williams-Sonoma to Walmart are tapping the remote work movement and the rise in consumers seeking out mental wellness solutions to drive growth.
READ
GOOD COMPANY » LAUNCH PAD

How 3 Brands Turned Pandemic Pivots Into Long-Term Business Gains
Executives from the supermarket, mail-order brand, and startup on monetizing the online grocery boom and consumers’ COVID-sparked food-spending habits to unlock newfound growth.
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GOOD COMPANY » THE LEAP

How Pura Vida Doubled Sales Every Year Since Launch to Become a National Jewelry Brand
CEO and co-founder Griffin Thall on how the bracelet startup became a darling among millennials and Gen Z via micro-influencers, global artisans, and a purpose-driven business model.
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GOOD COMPANY » THE LEAP

How a Pandemic Pivot at Campbell's Soup Co. Won Over Millennials & Gen Z
Campbell’s CMO, Linda Lee, shares how the brand gained market share with younger consumers by leaning into their at-home eating tastes and via partnerships with Instacart to EA Madden video games.
READ
GOOD COMPANY » THE LEAP

How Startup Bevel Landed Big Retail
Founder and CEO Tristan Walker on the shaving disruptor’s journey from a business idea sparked by a lifelong challenge to a national personal care brand.
READ