Mark Hamstra

CONTRIBUTOR

About Mark

Mark Hamstra is a freelance business writer with experience covering a range of topics and industries, including food and mass retailing, the restaurant industry, direct/mobile marketing, and technology. Before becoming a freelance business journalist, Mark spent 13 years with Supermarket News, most recently as content director, where he was involved in all areas of editorial planning and production for print and online. Earlier in his career he also worked as a reporter and editor for other business publications, including Financial Technology, Direct Marketing News, Nation’s Restaurant News and Drug Store News. \nAreas of expertise include:\n• Company financial performance\n• Technology deployments\n• Supply chain strategies\n• Product marketing, merchandising and procurement\n• Retail real estate, design and construction\n• Labor issues

Latest—

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How Brands Like Barbie & Looney Tunes Are Monetizing Licensing

Marketers of everything from toys to T-shirts tap NFTs, social causes and DTC sales to grow business and win over today’s consumers, which could help connect smaller brands to bigger audiences.

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Restaurant Owners Discuss Ways to Solve Labor Challenges From COVID-19

Digital ordering, streamlined operations and a focus on providing a desirable work environment are helping the industry weather the staffing crunch, executives said.

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How the Pandemic Helped Brands Discover New Revenue Streams

Digital platforms that offer DTC, B2C and B2B sales pipelines appear to have staying power for some brands.

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How Brands Use Tech to Facilitate Order Management & Reduce Labor Costs

As e-commerce sales surge, B2C and B2B businesses are automating ordering tasks, freeing up employee time for customer service, social media marketing and more.

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Indoor Farming Businesses Meet Growing Demand for Local Produce

High-tech greenhouse startups are supplying crops to local supermarkets and restaurants as consumers increasingly crave locally grown food.

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Preventative Care Emerges as Lucrative Niche in Booming Pet Business

Pet products reached $100 billion for the first time amid increased ownership during the pandemic, driving up sales of health monitoring cat litter to CBD-infused dog treats.

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How Data Is Helping Brands Recover Millions Lost to Product Returns

Retailers are leveraging analytics to optimize their product design and merchandise mix, aiming to mitigate the $106 million cost incurred every year when shoppers return goods.

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Unexpected Tips for Growing Your Business

Executives from S’well, Jersey Mike’s, Verizon and Toshiba share insights on the seemingly questionable strategies that yielded tangible benefits for their companies and customers.

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How Virtual Events Have Changed In-Person Business Conferences

In-person events were decimated in 2020 due to COVID-19, but many conference organizers are optimistic about the enthusiasm for their return.

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Executives from Kate Spade, Chico’s Explain Optimizing Gift Sales

Brands cite opportunities in gifting services, last-minute solutions and social cause tie-ins to drive business.