Mark Hamstra

CONTRIBUTOR

About Mark

Mark Hamstra is a freelance business writer with experience covering a range of topics and industries, including food and mass retailing, the restaurant industry, direct/mobile marketing, and technology. Before becoming a freelance business journalist, Mark spent 13 years with Supermarket News, most recently as content director, where he was involved in all areas of editorial planning and production for print and online. Earlier in his career he also worked as a reporter and editor for other business publications, including Financial Technology, Direct Marketing News, Nation’s Restaurant News and Drug Store News. \nAreas of expertise include:\n• Company financial performance\n• Technology deployments\n• Supply chain strategies\n• Product marketing, merchandising and procurement\n• Retail real estate, design and construction\n• Labor issues

Latest—

GOOD COMPANY » LAUNCH PAD

Pop-Up Store Experiences That Blend Physical, Digital Worlds Woo Pandemic-Changed Shoppers

Technology turns temporary installations into data-rich, ‘hyper-customized’ environments where brands can reach customers directly, bypassing traditional retail channels.

GOOD COMPANY » LAUNCH PAD

How Big Brands Are Using Certain Pricing Strategies to Drive Business

Pricing experts that work with companies from Sally Beauty to Eventbrite share how brands are changing their game plans to counter inflation and supply chain pressures.

GOOD COMPANY » LAUNCH PAD

Last-Mile Delivery Services Seek to Meet Pandemic-Fueled Consumer Demand

Retailers from Walmart and Amazon to disruptors like UberConnect and Gopuff, along with traditional carriers, are expediting order fulfillment in a COVID-changed delivery landscape.

GOOD COMPANY » LAUNCH PAD

How to Drive Customer Loyalty: Enthusiasm & Personalized Marketing

Execs from FTD, Beachbody and NEST New York reveal what’s key to unlocking consumer devotion today.

GOOD COMPANY » LAUNCH PAD

Startups Drive Holiday Sales Through E-Commerce & Sustainability

Toy disruptor CAMP, livestream platform buywith and bamboo toilet paper startup Cloud Paper are counting on pandemic-influenced trends to bring cheer to their gift-giving businesses this year.

GOOD COMPANY » LAUNCH PAD

How Startups Are Monetizing the Booming Food Waste Business

Tech platforms Misfits Market, Too Good to Go and Goodr connect food companies with opportunities to divert their waste and improve their bottom lines at the same time.

GOOD COMPANY » LAUNCH PAD

How Retailers Are Revamping Recruiting in a Tight Labor Market

Merchants including Walmart, Macy’s and CVS are looking beyond wages to attract talent in a competitive environment, offering flexible schedules and gym memberships to career advancement training.

GOOD COMPANY » LAUNCH PAD

Tech Startups Monetize Pandemic-Fueled ‘Buy Local’ Movement

COVID-19 has spiked consumer demand for local and American-made products, and these companies, backed by investors like Mark Cuban, are making it easier to buy them.

GOOD COMPANY » THE LEAP

How the Pandemic Helped Frozen Yogurt Startup Yasso Boost Sales

The red-hot frozen novelties category grows as the pandemic inspires consumers to scoop up healthier treats.

GOOD COMPANY » LAUNCH PAD

Brands Like Joybird Are Revamping Their Consumer Ad Strategies

To break through online advertising clutter, brands embrace data-driven, ‘out of the box’ consumer messaging strategies.