Mark Hamstra

CONTRIBUTOR

About Mark

Mark Hamstra is a freelance business writer with experience covering a range of topics and industries, including food and mass retailing, the restaurant industry, direct/mobile marketing, and technology. Before becoming a freelance business journalist, Mark spent 13 years with Supermarket News, most recently as content director, where he was involved in all areas of editorial planning and production for print and online. Earlier in his career he also worked as a reporter and editor for other business publications, including Financial Technology, Direct Marketing News, Nation’s Restaurant News and Drug Store News. \nAreas of expertise include:\n• Company financial performance\n• Technology deployments\n• Supply chain strategies\n• Product marketing, merchandising and procurement\n• Retail real estate, design and construction\n• Labor issues

Latest—

GOOD COMPANY » LAUNCH PAD

3 Startups on Cracking the Nation’s Biggest Retailer, Walmart

Eco Lips, The Fresh Dolls, and Bean Box each took different routes to gaining Walmart distribution. Here’s an insider, step-by-step look at their strategies and navigating challenges.

GOOD COMPANY » THE LEAP

How Curb Became a Multimillion-Dollar App

Curb VP and Head of Mobile on growing the platform’s active users by more than 300% in a fiercely competitive market via tech and a cabbie-first ethos.

GOOD COMPANY » LAUNCH PAD

3 Investors Demystify Why Some Startups Win Funding Windfalls

Companies including Zappos, Dollar Shave Club, Outside, and Maker Wine are cited as examples of startups exhibiting traits that set them up for success.

GOOD COMPANY » LAUNCH PAD

How Innovation-Driven Startups Reached Profitability

Alcohol disruptor Bartesian, bedding startup Bed Scrunchie, and livestream platform CommentSold discuss hiring, marketing, sourcing, and wearing multiple hats to drive their companies’ success.

GOOD COMPANY » LAUNCH PAD

Business Advice From TikTok, Glossier and Twitter Execs

Business leaders — including beauty industry icon Bobbi Brown — share best practices for networking and sharing content on social media to obtaining financing.

Coworking Companies Cater to Post-Pandemic Workplace Trends

New business models emerge as workers shun the five-day office routine in favor of more flexible scheduling, less commuting, and spaces closer to home.

GOOD COMPANY » LAUNCH PAD

Why Brands Are Investing in Digital Out-of-Home Advertising

Marketers ranging from McDonald’s and Fresh Direct to Lasik MD leverage the flexibility and measurement capabilities of outdoor ad tech to turn more brand messaging into sales.

GOOD COMPANY » LAUNCH PAD

How Marketers Optimized QR Codes to Drive Engagement and Sales

Brands leverage the pandemic-fueled popularity of the scannable barcodes to enable contactless consumer payments and a more experiential shopping journey.

GOOD COMPANY » LAUNCH PAD

Emerging Marketing Trends That Can Help Grow Your Business

Real-time loyalty offers and AI-driven content are among the marketing trends that businesses need to consider to thrive, experts told CO—.