Mark Hamstra


About Mark

Mark Hamstra is a freelance business writer with experience covering a range of topics and industries, including food and mass retailing, the restaurant industry, direct/mobile marketing, and technology. Before becoming a freelance business journalist, Mark spent 13 years with Supermarket News, most recently as content director, where he was involved in all areas of editorial planning and production for print and online. Earlier in his career he also worked as a reporter and editor for other business publications, including Financial Technology, Direct Marketing News, Nation’s Restaurant News and Drug Store News. \nAreas of expertise include:\n• Company financial performance\n• Technology deployments\n• Supply chain strategies\n• Product marketing, merchandising and procurement\n• Retail real estate, design and construction\n• Labor issues


Mastercard Tools Fueling Small Business Growth

North America Small Business Lead Ginger Siegel on helping SMBs meet the demands of an evolving digital business climate — from offering online payment solutions to tools that thwart cyber fraud.

How Gopuff is Unlocking New Revenue Streams

Diverse brands from Apple to Noom are courting Gopuff’s customers via ads on its app, as ‘retail media networks’ gain popularity as a marketing vehicle for businesses.

Six Flags is Elevating the Theme Park Experience Using Amazon-Powered Tech

Its new Quick 6 retail store will be first theme park venue to deploy Amazon-powered cashierless checkout to reduce lines amid ‘the attention economy.’

Loyalty Programs Evolve to Deliver Experiential Rewards

A cross section of brands’ revamped rewards strategies rely on elevated perks to woo today’s consumers.

Security Experts on How SMBs Can Protect Customer Data From Cybercriminals

Execs share the key safeguard measures and employee training necessary to thwart hackers amid the growth of e-commerce and other digital touchpoints.

Constant Contact Wants to Help SMBs Monetize Content Via AI

Chief Product Officer for the marketing technology company on vastly simplifying campaign creation for small businesses across email, text, and social media.

How 3 Brands Tapped Technology to Slay Inventory Overhang and Save Millions

Snow Cosmetics teeth whitening kits, Freedom Rave Wear fast fashion, and KOS organic protein powder have freed up cash by optimizing inventory and avoiding costly liquidations—while generating sales.


American Express Business Blueprint Is Designed to Help SMBs Grow

Brett Sussman on how its ‘digital one-stop shop’ for small businesses’ financial needs offers cash-flow visibility, enabling smart decision-making during challenging economic times.


Eco-Lodging Platforms Monetize Demand for Sustainable Travel Experiences

Discover Corps, Natural Habitat Adventures, and Kind Traveler tap into the growth of ‘impact tourism’ to drive business.


Pickleball’s Fast-Growing Popularity Is Creating Sales Opportunities for Businesses

Subway, Walmart, Chicken N Pickle, and CourtReserve are among the companies taking a swing at monetizing the ping-pong-meets-tennis game.