Poornima Apte

CONTRIBUTOR

About Poornima

Poornima Apte is a trained engineer turned writer who specializes in the fields of smart manufacturing, robotics, AI, IoT, 5G, cybersecurity, and more. Winner of a reporting award from the South Asian Journalists’ Association, Poornima loves learning and writing about new technologies—and the people behind them. Her client list includes numerous B2B and B2C outlets, who commission features, profiles, white papers, case studies, infographics, video scripts, and industry reports. Poornima reviews literary fiction for industry publications, is a card-carrying member of the Cloud Appreciation Society, and is happy when she makes “Queen Bee” in the New York Times Spelling Bee.

Latest—

GOOD COMPANY » THE LEAP

How Shoppable Video Fuels Business for Haus Labs by Lady Gaga

A collaboration between the artist’s beauty company and payment platform Klarna banks on video content to drive marketing and sales.