Poornima Apte

CONTRIBUTOR

About Poornima

Poornima Apte is a trained engineer turned writer who specializes in the fields of smart manufacturing, robotics, AI, IoT, 5G, cybersecurity, and more. Winner of a reporting award from the South Asian Journalists’ Association, Poornima loves learning and writing about new technologies—and the people behind them. Her client list includes numerous B2B and B2C outlets, who commission features, profiles, white papers, case studies, infographics, video scripts, and industry reports. Poornima reviews literary fiction for industry publications, is a card-carrying member of the Cloud Appreciation Society, and is happy when she makes “Queen Bee” in the New York Times Spelling Bee.

Latest—

Constant Contact’s CEO on How Mentorship Has Helped Him Focus on the Long Game

Frank Vella shares how his early mentors molded his career and which three traits make them especially valuable.

Cisco’s Chief Social Impact & Inclusion Officer on How His Mentor Fueled his Drive for a Purpose-Driven Career

Brian Tippens shares professional advice about mentorship and how he acted against his own advice to land a career-defining mentor.

How the Booming Off-Price and Resale Sectors Helped Kidsy Build a Million-Dollar Children's Marketplace

Fueled by the growth of off-price retail and secondhand goods, the e-commerce startup is capitalizing on a void in the kids' market, growing seven times since its September 2023 launch.

How a 'Personal Board of Directors' Nudged His Rise From a Dirt Road in Mississippi to Top LinkedIn Exec

Great careers are a team sport, you can't play solo, says Andrew McCaskill. Here, the self-described "Black Guy in Marketing" shares his mentors' best professional advice.

Retail Success for Eczema-Friendly Kids Clothing Bellabu Bear

Keeping abreast of social media and tech trends has paid off for Tamara and husband Talal Kaakani’s bamboo pajama brand: Sales surged more than 2,800% in four years.

What It Takes to Develop and Launch a Sustainable Product

The founders of PlantSwitch, Matter, and Repurpose, which make compostable dinnerware, storage containers, and more, share their strategies for landing funding, scaling production, and breaking into big retail.

How Three Startups Scored Millions in Funding

The founders of online food marketplace Bubble Goods, mental wellness app Uwill, and climate impact app Commons share fundraising strategies that worked for them.

Mastercard’s Chief Inclusion Officer Shares 5 Adaptable Strategies

With a mix of tangible strategies and an eye toward continual improvement, Randall Tucker has made measurable strides at the global financial payments processing company.

Boston Consulting Group Partner Shares Social Impact Strategy Best Practices

Newsom Reeves, who co-directs the company’s The North America Center for Inclusion and Equity, on how businesses and organizations can deliver positive social impact.

Experts Share Holiday Marketing Trends

Countering ‘marketing fatigue,’ rewarding your most loyal shoppers first, and maximizing self-gifting opportunities will be among the many ways to customers’ wallets this season, experts say.