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Media Kit
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Poornima Apte

CONTRIBUTOR

About Poornima

Poornima Apte is a trained engineer turned writer who specializes in the fields of smart manufacturing, robotics, AI, IoT, 5G, cybersecurity, and more. Winner of a reporting award from the South Asian Journalists’ Association, Poornima loves learning and writing about new technologies—and the people behind them. Her client list includes numerous B2B and B2C outlets, who commission features, profiles, white papers, case studies, infographics, video scripts, and industry reports. Poornima reviews literary fiction for industry publications, is a card-carrying member of the Cloud Appreciation Society, and is happy when she makes “Queen Bee” in the New York Times Spelling Bee.

Latest—

Baby Furniture Startup Lalo Is Building a High-Growth Model
Targeting millennial and Gen Z sensibilities, the brand has carved a niche in the baby furniture market, landing it coveted space on Target’s shelves this year.
READ

Constant Contact’s CEO on How Mentorship Has Helped Him Focus on the Long Game
Frank Vella shares how his early mentors molded his career and which three traits make them especially valuable.
READ

How the Booming Off-Price and Resale Sectors Helped Kidsy Build a Million-Dollar Children's Marketplace
Fueled by the growth of off-price retail and secondhand goods, the e-commerce startup is capitalizing on a void in the kids' market, growing seven times since its September 2023 launch.
READ

How a 'Personal Board of Directors' Nudged His Rise From a Dirt Road in Mississippi to Top LinkedIn Exec
Great careers are a team sport, you can't play solo, says Andrew McCaskill. Here, the self-described "Black Guy in Marketing" shares his mentors' best professional advice.
READ

Retail Success for Eczema-Friendly Kids Clothing Bellabu Bear
Keeping abreast of social media and tech trends has paid off for Tamara and husband Talal Kaakani’s bamboo pajama brand: Sales surged more than 2,800% in four years.
READ

What It Takes to Develop and Launch a Sustainable Product
The founders of PlantSwitch, Matter, and Repurpose, which make compostable dinnerware, storage containers, and more, share their strategies for landing funding, scaling production, and breaking into big retail.
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How Three Startups Scored Millions in Funding
The founders of online food marketplace Bubble Goods, mental wellness app Uwill, and climate impact app Commons share fundraising strategies that worked for them.
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Experts Share Holiday Marketing Trends
Countering ‘marketing fatigue,’ rewarding your most loyal shoppers first, and maximizing self-gifting opportunities will be among the many ways to customers’ wallets this season, experts say.
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How Small Businesses Are Leveraging AI
Small to medium-sized businesses can make their operations more efficient by using AI tools to attend to tasks they might not have the time or the resources for.
READ

How This Startup Tapped Into the Incontinence Market and Landed in Walmart
Married Co-founders Mia Abbruzzese and Alexandra Fennell launched Attn: Grace, a line of sustainable incontinence products for women that aims to destigmatize the common condition.
READ