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Start

Everything that you need to know to start your own business. From business ideas to researching the competition.

Run

Practical and real-world advice on how to run your business — from managing employees to keeping the books

Grow

Our best expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it.

Good Company

Entrepreneurs and industry leaders share their best advice on how to take your company to the next level.

Product Guides

Let us help your business find the best tools and solutions to thrive and grow.

Business Showcase

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Poornima Apte

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About Poornima

Poornima Apte is a trained engineer turned writer who specializes in the fields of smart manufacturing, robotics, AI, IoT, 5G, cybersecurity, and more. Winner of a reporting award from the South Asian Journalists’ Association, Poornima loves learning and writing about new technologies—and the people behind them. Her client list includes numerous B2B and B2C outlets, who commission features, profiles, white papers, case studies, infographics, video scripts, and industry reports. Poornima reviews literary fiction for industry publications, is a card-carrying member of the Cloud Appreciation Society, and is happy when she makes “Queen Bee” in the New York Times Spelling Bee.

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