Good Company
Launch Pad
Experts and innovators on the tech, trends, and tough challenges you need to be preparing for in the near future.
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Resale’s Next Big Wave: Execs From ThredUp to Trove on How Tech and Brand Adoption Are Driving Secondhand Retail Boom
The consumer appetite for pre-owned goods continues to accelerate, and new technologies that make it easier to sell and buy secondhand are fueling sales.
Launch Pad
Scents of Change: Generation Z and Men Drive Fragrance Boom
The fragrance category grew faster than any other beauty segment in 2024. Industry leaders unpack just how.
Launch Pad
Cooking Convenience Trends Are Driving Sales for Food and Beverage Companies
Time-pressed consumers want restaurant-quality food at home, opening big opportunities for mixes, meal starters, kits, sauces, and other shortcuts — especially those with global flavors.
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How At-Home Specialty Coffee Is Driving the Next Growth Wave Amid Lifestyle Shifts and Gen Z Tastes
Rising prices, work-life trends, social media, and Gen Z’s attitudes and preferences are creating shifts in home consumption as cafes carve out new niches.
How Groupies for Grocers Like Aldi and Trader Joe's Underscore The Growing Marketing Power of Fandom
The grocery chains have earned ‘Super Fans’ via unique and curated private label merchandise, pop-up shops, podcasts, limited-edition product drops, and more, serving up customer-acquisition lessons for businesses large and small.
How AI Is Speeding Up Decision-Making for Businesses
Companies from Walmart to Crayola are tapping AI to expedite everything from managing product returns to maximizing social media trends, imparting best practices for businesses large and small.
How 3 (Very Different) Startups Landed on Target’s Shelves
How a wellness spray, a supplement brand, and a nail-care disruptor turned online momentum, solid customer reviews, and disciplined growth into coveted launches at Target.
Scaling Startups Unpack Customer Acquisition and Retention Strategies Driving Growth
To fuel growth, Puzzles of Color, CAKE, and AMVital acquire and retain customers through PR, online marketplaces, partnerships, content, and education.
Startup Founders on the Winning Strategies Behind Their Best Business Advice
The founders of Cambio, Almond Wind, Goalsetter, BelliWelli, Solidcore, Bilt, and Whippy share their success stories, with lessons for all businesses.
How 3 Startups Are Bringing At-Home Alternatives to Pricey Activities and Services — and Winning
Personal care, travel, and dining out can squeeze wallets. Pure Daily Care beauty, Ordo oral care, and Eleni’s Kitchen are earning consumer devotees with DIY, affordable luxury products and experiences.
Brands From Kraft Heinz to Marriott Drive Heightened Customer Engagement — and Sales — with QR Codes
Product packaging, restaurant check-out, and gamified customer experiences are among the growing use cases for the scannable technology that are generating a return on investment for businesses.
Consumer Trends Disrupting Food and Beverage Categories
The ‘snackification’ trend, the rise of mocktails, and marketing that highlights the story and people behind a brand reflect the consumer shifts that businesses are heeding to gain market share.
How 3 Founders Turned Pitch Competitions and Accelerator Programs Into Growth Engines
Early-stage startups face long odds. For the founders of LAMIK Beauty, fitness firm Aviron and Measured telehealth, accelerators and pitch competitions provided a path to business viability and growth.