Good Company
Launch Pad
Experts and innovators on the tech, trends, and tough challenges you need to be preparing for in the near future.
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Resale’s Next Big Wave: Execs From ThredUp to Trove on How Tech and Brand Adoption Are Driving Secondhand Retail Boom
The consumer appetite for pre-owned goods continues to accelerate, and new technologies that make it easier to sell and buy secondhand are fueling sales.
Launch Pad
Scents of Change: Generation Z and Men Drive Fragrance Boom
The fragrance category grew faster than any other beauty segment in 2024. Industry leaders unpack just how.
Launch Pad
Cooking Convenience Trends Are Driving Sales for Food and Beverage Companies
Time-pressed consumers want restaurant-quality food at home, opening big opportunities for mixes, meal starters, kits, sauces, and other shortcuts — especially those with global flavors.
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Latest—
Autonomous Delivery for Companies Large and Small
Driverless vehicles from companies such as Zipline, Gatik, and Aurora Innovation increasingly haul goods throughout the supply chain.
How Weight Loss Medications Are Shaping the Future of Wellness and Beauty
Grocery sales may be feeling the pinch from GLP-1 medications, but they’re a bonanza for the personal care industry, particularly among emerging brands and new product launches.
How Brands Are Using AI to Optimize Digital Out-of-Home Advertising
Businesses, including container company PODS and automaker Kia, are creating dynamic displays to target specific audiences that are driving up customer visits and sales.
Scaling Startups Unpack Customer Acquisition and Retention Strategies Driving Growth
Execs from boat rental platform Getmyboat, e-commerce kids’ brand PatPat, and Dysolve, a gaming platform to treat dyslexia, share the winning moves that wooed customers and secured their loyalty.
How Brands Both Big and Small Are Tapping Reddit to Drive Business
Businesses ranging from Jack Daniel’s to Tree Amigos tree care take varied approaches to targeting specific audiences on the fast-growing platform.
How AI is Leveling the Beauty Industry Playing Field for Small Brands
Artificial intelligence is transforming every aspect of the personal care industry — from accelerating product formulation to personalizing marketing.
Stress-Reducing Wellness Trends Fuel Growth in the Crafts Market
Stressed-out adults in search of escapism are increasingly turning to craft projects from knitting to scrapbooking and beyond and are spending on related materials and supplies at independent merchants.
Back To School Shopping Trends Businesses Can Monetize
Companies including Target, Walmart, and Dollar General seek to provide inflation relief and stability for shoppers in a tariff-turbulent environment.
Self-Checkout Solutions Offer Convenience and Efficiency
Systems and strategies—like smart carts, or ‘self-checkout on wheels’—are evolving to boost shopping speed and address theft concerns.
Scaling Vet Startups Vetster, Dutch, and Airvet Offer Telehealth to Appeal to Busy Pet Owners
Companies seek to expand a model that gained traction during the pandemic, appealing to pet owners, veterinarians, and employers alike.