Latest—
School Uniform Brand French Toast Measures ROI in Social Impact, Not Units Sold
The children's clothing company is leaning into customer service and culturally relevant partnerships, like one with hit TV show “Abbott Elementary,” to connect with consumers across generations.
Emerging Social Media Strategies Businesses Must Know to Grow
How brands of all sizes can boost their presence — while tapping the ‘deinfluencing’ trend and shoppable videos — in the next-generation social media landscape.
Big Picture Trends Set to Drive Business in 2023
Analysts reveal how AI, multi-sensory experiences, and blended categories are creating B2B and B2C opportunities.
Lee Jeans’ COO on Tapping Vintage Trends to Woo A New Generation of Consumers
These are not your mother’s jeans as the heritage brand updates its iconic essence with contemporary storytelling and design twists.
Forecasters on 5 Key Consumer Trends for the Year Ahead
Expert trend forecasters look at big picture shifts in consumer attitudes and brand innovation to understand how companies can prepare to drive business throughout the year.
4 Trend-Driven Ways Brands Are Tapping Personalization for Growth
Innovative startups to established players — from Gobble meal kits to Amazon — are relying on customized experiences and a human touch to win over new consumers.
Inside How 3 Scaling Startups Cracked Walmart, Target, and Ulta
Executives from condiment brand Fila Manila, skincare disruptor BYOMA, and Bean Box coffee on adding color and newness to mass retailers’ shelves and identifying sustainable growth strategies, too.
Crate & Barrel’s Spinoff Chain Bets on Text Messaging to Drive Holiday Sales
CB2’s SVP of Marketing shares the home retailer’s mobile-centric gameplan for the season.
How WOC-Owned Startups Are Tapping the U.S. Women’s Market for Growth
Founders are leaning on purpose-led, conscious consumption in the competition to win wallet share of female consumers.
Growing Brands Share 6 Customer Acquisition Strategies That Work
Startup executives across categories share insights and advice on driving sustainable growth even in an uncertain business landscape.
