Good Company
Launch Pad
Experts and innovators on the tech, trends, and tough challenges you need to be preparing for in the near future.
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Resale’s Next Big Wave: Execs From ThredUp to Trove on How Tech and Brand Adoption Are Driving Secondhand Retail Boom
The consumer appetite for pre-owned goods continues to accelerate, and new technologies that make it easier to sell and buy secondhand are fueling sales.
Launch Pad
Scents of Change: Generation Z and Men Drive Fragrance Boom
The fragrance category grew faster than any other beauty segment in 2024. Industry leaders unpack just how.
Launch Pad
Cooking Convenience Trends Are Driving Sales for Food and Beverage Companies
Time-pressed consumers want restaurant-quality food at home, opening big opportunities for mixes, meal starters, kits, sauces, and other shortcuts — especially those with global flavors.
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Latest—
How Three Oral Care Disruptors Have Turned Dental Innovation Into Shelf Success
Startups Ordo, AquaSonic, and SURI are shaking up the mature oral care category with sleek designs, new tech, and sustainable, affordable products, landing on big-box shelves in the process.
When Moms Mean Business: Three Startups That Sprang From a Mother's Influence
Elf on the Shelf, Mrs. Meyer’s, and Nadas Empanadas have their founders’ mothers to thank for their success.
The Power of Micro-Communities: Startups Turn Small-But-Passionate Followings Into Mainstream Growth
How toy brand Flo-Magic, ALOHA protein bars, and Essiespice condiments have turned passionate followings into mainstream growth.
How CAVA, Alexis Bittar, and JCPenney Are Engaging Customers With Bite-Sized, Episodic Content That Keeps Them Coming Back for More
The food chain, jewelry brand, and department store are winning customer loyalty with bingeable short-form social content—from a reality dating show to a micronovela to a mockumentary. Execs share how.
Subscription-Driven Brands PrettyLitter, Omaha Steaks, and Stitch Fix on Personalizing Strategies to Meet Evolving Consumer Demands
These CPG businesses are adding value by keeping their fingers on the pulse of their customers via hyper-tailored rewards, heightened convenience, and AI, execs from the brands told CO—.
How the AI Boom Is Fueling Teen Startups
A growing number of teens are using artificial intelligence to launch innovative tech startups backed by high-profile venture capitalists.
Analog Marketing Platforms Appeal to Tech-Weary Consumers
Brands including the ad firm OpenFortune, YouTube star MrBeast, dating app Hinge, and others seek to stand out amid the digital clutter.
Three Company Founders Disclose How They Discovered Their Niche
Entrepreneurs who launched Chefman, VenHub, and Dolphin Air Fresheners seized opportunities when they arose, turning insights and industry knowledge into customer demand.
Health-Focused Startups Built Devoted Communities and a National Retail Presence
From probiotics to oral care, three founders explain how community-first strategies turned trust, education, and culture into breakout retail growth at merchants from Target to Anthropologie in the crowded wellness space.
How the Pet Tech Boom Is Creating New Business Opportunities
Tapping into a $158 billion market, Halo Collar, Zoom Room, and Bark Air are succeeding by catering to a generation of pet owners who spare no expense on their fur babies.