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Denise Purcell

CONTRIBUTOR

About Denise

Denise Purcell is a freelance writer and editor specializing in small business, retail, and food and beverage topics. She got her start writing for B2B publications in the private label, shipping, and home improvement industries before joining the Specialty Food Association overseeing content and education and regularly tracking food and ingredient trends to report on them in broadcast, print, and digital media. After living in Manhattan for 20 years, she now resides across the Hudson River in New Jersey and is enjoying rediscovering the great foods of New York's "sixth borough."

Latest—

How Plantega Quadrupled Locations in 3 Years by Bringing Plant-Based Deli Classics to the Masses
Founder and CEO Nil Zacharias incorporates turnkey plant-based menus in NYC bodegas to help grow product awareness and consumer access to this $8.1 billion segment of the U.S. food industry.
READ

Authentic Messaging and Independent Makers Drive Greeting Cards' Next-Gen Relevance
The greeting card market is thriving with expanded and unconventional messages and unexpected audiences who have jump-started a new era and won millennials' loyalty.
READ

Trend Forecasters on the Consumer Trends Impacting Business
Trend analysts weigh in on the macro movements, innovations, and consumer motivations businesses need to prepare for and act on to sustain success, from 'kidulting' to AI companionship.
READ

How Food Giants Like Whole Foods and DoorDash Find Innovative Brands by Running Accelerators
Programs that offer industry education, resources, and networking can provide all-important access to product shelf placement.
READ

How the Nonalcoholic Beverage Trend is Opening Opportunities for Startups
An emergence of entrepreneurs are redefining adult drinks from high-quality mimics to canned cocktails to flavor-forward botanical alternatives.
READ