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How 3 Startups Are Bringing At-Home Alternatives to Pricey Activities and Services — and Winning
Personal care, travel, and dining out can squeeze wallets. Pure Daily Care beauty, Ordo oral care, and Eleni’s Kitchen are earning consumer devotees with DIY, affordable luxury products and experiences.
Consumer Trends Disrupting Food and Beverage Categories
The ‘snackification’ trend, the rise of mocktails, and marketing that highlights the story and people behind a brand reflect the consumer shifts that businesses are heeding to gain market share.
How Protein Bar Maker ALOHA Earned Its Place as One of the Fastest-Growing U.S. Companies
The digitally native employee-owned brand is reaping the rewards of purposeful growth while it expands into nation retail chains.
Trend Watchers on Key Trends Set to Impact Business This Year
Expanded midlife periods, color-drenched homes, quiet travel, and craving for the unexpected are among trends that are illustrating underlying consumer desires and motivations businesses need to know, leading forecasters tell CO—.
How the Ex-Financier Founder of Almond Wind Is Serving an Untapped Market With Reimagined Furniture Design
Ex-Financier Brooke Sharpton is on a mission to transform sofas into statement pieces that marry function with style that reflects her identity, culture, and personal story.
How Cambio Reinvented Coffee Pods to Secure National Distribution in Under a Year
Co-founder Kevin Hartley and team helped scale Keurig from startup to a market-dominating brand. Now they’ve remade the single-serve coffee experience to resonate with a burgeoning group of consumers.
How Josh Cellars Grew to Dominate the U.S. Wine Category
Founder Joe Carr wanted to honor his father and solve a cash flow issue. He wound up creating a bestselling label that made wine accessible and meme-worthy.
Inside the Viral Growth Strategies That Are Driving 3 Brands' Sales Success
Whether skin care, baked goods, or home care products, these companies demonstrate that solid plans for multiplying reach and leaning into storytelling propel sales across categories.
How Alter Eco Balances Indulgence and Sustainability
CEO Keith Bearden is steadfast in the chocolate brand’s mission, while benefiting from the ‘snackification’ trend and never losing sight that ‘delicious’ is the magic word.
How Floral Disruptor BloomNation Grew to $250 Million by Partnering with Small Businesses
Dubbed ‘the Etsy for florists,’ this online platform modernizes how indie florists run their business, upping consumers’ design choices while enabling SMBs to keep 90% of a sale, says its co-founder.