Denise Purcell

CONTRIBUTOR

About Denise

Denise Purcell is a freelance writer and editor specializing in small business, retail, and food and beverage topics. She got her start writing for B2B publications in the private label, shipping, and home improvement industries before joining the Specialty Food Association overseeing content and education and regularly tracking food and ingredient trends to report on them in broadcast, print, and digital media. After living in Manhattan for 20 years, she now resides across the Hudson River in New Jersey and is enjoying rediscovering the great foods of New York's "sixth borough."

Latest—

How Cambio Reinvented Coffee Pods to Secure National Distribution in Under a Year

Co-founder Kevin Hartley and team helped scale Keurig from startup to a market-dominating brand. Now they’ve remade the single-serve coffee experience to resonate with a burgeoning group of consumers.

How Josh Cellars Grew to Dominate the U.S. Wine Category

Founder Joe Carr wanted to honor his father and solve a cash flow issue. He wound up creating a bestselling label that made wine accessible and meme-worthy.

Inside the Viral Growth Strategies That Are Driving 3 Brands' Sales Success

Whether skin care, baked goods, or home care products, these companies demonstrate that solid plans for multiplying reach and leaning into storytelling propel sales across categories.

How Alter Eco Balances Indulgence and Sustainability

CEO Keith Bearden is steadfast in the chocolate brand’s mission, while benefiting from the ‘snackification’ trend and never losing sight that ‘delicious’ is the magic word.

How Floral Disruptor BloomNation Grew to $250 Million by Partnering with Small Businesses

Dubbed ‘the Etsy for florists,’ this online platform modernizes how indie florists run their business, upping consumers’ design choices while enabling SMBs to keep 90% of a sale, says its co-founder.

Stress-Reducing Wellness Trends Fuel Growth in the Crafts Market

Stressed-out adults in search of escapism are increasingly turning to craft projects from knitting to scrapbooking and beyond and are spending on related materials and supplies at independent merchants.

Get Maine Lobster Founder on How Standout Customer Service Helped Triple Sales

Serving 500,000 customers with fresh lobster and other fine seafood, the DTC company has big plans to scale into brick-and-mortar retail and food service, Mark Murrell tells CO—.

Sleep Has Become Big Business, Yielding Multi-Industry Growth Opportunities

Consumers are driving a $585 billion “sleep economy” in the name of improved slumber, which is yielding multi-industry growth opportunities.

Cupcake Giant on Supercharging DTC Sales and Social Media Reach to Drive Business

New financial leadership and surging brand awareness on social platforms position the dessert company for a critical inflection point in growth.

How Brooklyn Delhi Grew a Food Blog Into Mass Distribution of Modernized Indian Pantry Staples

Founder Chitra Agrawal brings an Indian American point of view to branding and recipe development of the food startup, landing big retailers like Target.