Jessica Elliott

CONTRIBUTOR

About Jessica

Jessica is a writer and business consultant specializing in tech, marketing, and small business operations. She dives deep into research and trends while writing compelling content that helps business leaders make strategic decisions. Along with writing for CO, she works with brands, such as Investopedia and U.S. News.

Latest—

GROW » CUSTOMERS

6 Free or Low-Cost CRM Options for Small Business

CRM tools build relationships with leads and customers. Explore software that keeps you connected.

RUN » TECHNOLOGY

What is a Beta Tester?

Improve your chance of success by getting feedback on your business idea or product. Here's how to start.

GROW » THRIVE

How to Plan for Retirement as an Entrepreneur

Long-term thinking and adequate preparation help you reach your goals and track progress. Get started with these steps.

RUN » FINANCE

Business Expenses You Can Cut to Save Money

Use these tips to trim your budget and improve your cash flow.

GROW » CUSTOMERS

How to Handle Customer Refunds at Your Business

Use these tips to develop an effective customer return management process.

GROW » MARKETING

How to Create a Focus Group to Obtain Business Feedback

Here’s how to use a focus group to learn how people perceive your brand, product or service.

GROW » SALES

8 Qualities That Make a Great Salesperson

What skills should your sales team adopt? Explore the top characteristics of successful sales reps.

GROW » THRIVE

What Are OKRs and Why Do You Need Them?

Here’s how to use the objectives and key results (OKR) model to focus on successful outcomes.

GROW » SALES

How to Set Sales Goals for Your Business

Go beyond quotas by setting sales goals that are realistic yet challenging. Here’s how to develop objectives for your sales team.

GROW » CUSTOMERS

How Introverts Can Build Connections With Customers

Here’s how to find your strengths and use them for cultivating client relationships.