Jessica Elliott

CONTRIBUTOR

About Jessica

Jessica is a writer and business consultant specializing in tech, marketing, and small business operations. She dives deep into research and trends while writing compelling content that helps business leaders make strategic decisions. Along with writing for CO, she works with brands, such as Investopedia and U.S. News.

Latest—
START » STRATEGY

Small Business Accounting Setup

Learn how to keep books for a small business with step-by-step instructions, best practices, and essential tools.

RUN » FINANCE

What Is ROI? How to Calculate Return on Investment

Ensure your next project or campaign pays off by estimating your return on investment. Learn how with these ROI calculation examples for small businesses.

What Are Generally Accepted Accounting Principles (GAAP)?

GAAP accounting principles can help small businesses attract investors, go public, or expand.

Essential Medical Office Software for Small Healthcare Practices

Healthcare software for clinics and small practices saves time and enhances patient experiences. Explore different types of medical software and learn how to choose the right tools for your office.

PEO vs. EOR: Differences Explained

Knowing key differences between employer of record and professional employer organization services can help you decide which one to use when outsourcing your human resources. Here's what sets them apart.

Types of Credit Card Machines and Terminals: A Business Guide

The right payment processing hardware improves customer experiences and increases efficiency. Explore countertop and portable equipment options.

START » STRATEGY

What to Ask Before Hiring an SEO Agency

Need help optimizing your website? Compare SEO agencies by asking about their process, background, and more.

What to Include on Your Business’s Website

Your business’s website helps you attract and convert the right customers. Here are critical elements every small business website should have.

How to Accept ACH Payments From Customers

ACH payment acceptance saves small businesses money while improving customer experiences. Here’s what you need to know for ACH payment processing.

Salon Software Options for Beauty Shops

A salon management system improves operations while enhancing client experiences. Learn what popular platforms offer and explore top solutions.