Anna Baluch


About Anna

Anna Baluch is a freelance writer from Cleveland, OH. She enjoys writing about entrepreneurship, small business, and a variety of financial topics. You can connect to her on LinkedIn.


A Retailer's Guide to Early Holiday Merchandising

Selling holiday-related items last-minute can cost you. Here’s why.

5 Key Small Business Cybersecurity Guidelines

Although computer security measures are vital to the safety of businesses, the guidelines themselves can be confusing to many employees.

How to Handle Employee Departures

When employees leave your company, it can cause a cascade of employee exits and damage morale for other workers. Here’s how to keep your high-performing workers happy and motivated.

Highs and Lows of Free Shipping Subscriptions

To offset high shipping costs, more online retailers, including Walmart, Wayfair, and Sephora, are offering a membership-based free shipping program. Learn if this model is right for your business.

The Cons of Unconventional Business Names

If you're considering a nontraditional or unusual spelling for your business's name, you might want to think twice.

The Psychology of Payment Methods

A new study suggests that psychological needs play a part in customers' choices of payment method.

The Secret to Long-Term Business Success

You'll likely enter the small business world with a specific plan and set of rules in mind. But the secret to long-term success may involve throwing those away.

The Social Media Concept Your Brand May Be Missing

Your business's social media brand is vital to attracting and retaining customers. But what happens when things online take a turn for the negative?