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  • Start

    Everything that you need to know to start your own business. From business ideas to researching the competition.

    Start
  • Run

    Practical and real-world advice on how to run your business — from managing employees to keeping the books.

    Run
  • Grow

    Our best expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it.

    Grow
  • Good Company

    Entrepreneurs and industry leaders share their best advice on how to take your company to the next level.

    Good Company
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Start

Everything that you need to know to start your own business. From business ideas to researching the competition.

Run

Practical and real-world advice on how to run your business — from managing employees to keeping the books.

Grow

Our best expert advice on how to grow your business — from attracting new customers to keeping existing customers happy and having the capital to do it.

Good Company

Entrepreneurs and industry leaders share their best advice on how to take your company to the next level.

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Strategy

Dig deep into your business idea to discover opportunities and unexpected roadblocks.

Featured

A man with a graying beard stands outside in front of a couple of mirrored skyscrapers. He wears a button-up shirt with a pair of sunglasses tucked into the collar and the strap of a bag over one shoulder. He holds a smartphone up near his mouth, ready to use it on speaker mode.
Strategy

5 Work and Business Trends You Need to Know for 2023

Workplaces, roles, and customer expectations are evolving. Here’s what to expect in 2023.

Two women stand smiling in the doorway of a restaurant or cafe. The space behind them is filled with square wooden tables and white chairs; baskets with plants growing out of them are mounted on the walls. The woman on the left wears an orange collared shirt under a dark-blue-and-white-striped apron. She holds a digital tablet. To the left of her is the open door, which has an open sign hanging from a suction cup on its window. The woman on the right is slightly taller and wears a white T-shirt under a dark blue apron.
Strategy

5 Qualities Successful Small Businesses Have in Common

Experts identify the attributes businesses need to thrive and grow.

Business owner going over receipts with a tablet inside his cafe.
Strategy

Seeing a Decline in Revenue? Here Are 4 Creative Ways to Reverse It

When revenue drops, make small adjustments to the way you operate while you assess whether the slump is due to a larger macroeconomic issue.

Trending

Three cocktails or mocktails pictured on a countertop.
Strategy

5 Small Businesses Leveraging the Mocktail Trend to Grow Their Businesses

A young woman leans against the frame of a doorway. The door and the wall next to it are both made of glass with black windowpanes cutting the glass into rectangular sections. The glass wall against which the woman leans has a suction cup stuck to it. An open sign dangles from the suction cup. Behind the woman is a large room with cream walls. A table and chairs and a couple of tall plants stand inside.
Strategy

How to Choose the Right Brick-and-Mortar Location for Your Business

Woman sitting on the floor next to shoeboxes, shopping on her laptop.
Strategy

"Maximizer" Consumers: Who They Are, and What You Need to Know About Them

Assessing Competition

On the right side of the picture, a man in glasses and a white button-up shirt sits at a table and uses a teal pen to point to a line chart on the screen of an electronic tablet. To his left, three other people in businesswear, also seated at the table, look at him with concentration.
Strategy

4 Steps to Assessing Your Competitors’ Strengths and Weaknesses

A group of people in businesswear crowd around a conference room table and look at the papers arranged in a loose circle around an electronic tablet. One person, a man standing on the right, picks up one of the papers. A man on the left points to another paper next to it.
Strategy

5 Competitive Analysis Templates to Help Inform Your Business as It Grows

On the right side of the photo, a man in glasses and a black button-up shirt stands next to a white board covered with post-it notes. The man is speaking and gesturing to something on the board with one hand. To the left of him, several other people watch him and look at the board. In the background is a floor-to-ceiling glass wall, on which is mounted a flat screen TV. On the other side of the wall is an open warehouse or office space with cylindrical lights hanging from the ceiling.
Strategy

6 Steps to Performing a Competitive Analysis and How It Can Improve Your Business

Resources

Young girl standing in a kitchen in front of three sandwiches.
Strategy

The 9 Business Resources for Young Entrepreneurs

Mentorship and guidance are invaluable for all entrepreneurs, but especially younger ones. Here are nine resources for entrepreneurs starting their journey in their earlier years.

Black business owner in shop
Strategy

14 Resources for Black-Owned Businesses

two women working in a flower shop
Strategy

10 Resources for Women-Owned Businesses

woman working in store on laptop
Strategy

10 Resources for Minority-Owned Businesses

Partnerships

Two women sit at a small round table next to a railing in a large indoor atrium. The woman on the left has blonde hair and wears an orange blouse under a light gray blazer; the woman on the right has dark curly hair and wears a white shirt with a black circle pattern under a black cardigan. They both sit in orange plastic chairs and look at the contents of a large piece of paper.
Strategy

Business Partnerships: Which Structure Is Best for You?

Confused about which business structure to choose for your partnership? Learn which option is best and which to avoid.

Two women stand in an office with dark gray walls and shake hands across a desk. The woman on the left has short dark hair and is holding a brown folder under one arm. The woman onthe right is standing behind the L-shaped desk; she has bobbed curly hair and wears glasses.
Strategy

Looking for a Business Partner? Here Are the Top Qualities to Seek

A woman wearing a black blazer and large hoop earrings and a white-bearded man wearing a black long-sleeved shirt shake hands across a table.
Strategy

Taking on a Partner in Your Business? Here's How to Create a Business Partnership

An angled picture shot from below, showing two young men shaking hands. Both men wear safety glasses and white hard hats. The man on the left wears a red-orange hi-visibility windbreaker; the man on the right holds a clipboard and wears a bright blue version of the windbreaker. The men are standing in a warehouse; the photo shows the flourescent light strips on the ceiling.
Strategy

5 Steps to Making an Employee Your Business Partner

SEO Strategy

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Strategy

4 Search Engine Optimization (SEO) Practices Every Small Businesses Must Know

A woman stands next to a whiteboard and holds a piece of paper. Written on the whiteboard is a chart, with several words and phrases (like "ranking," "social network," and "web design") written around the outside of the chart and arrows leading from those words to the central label of "SEO." A few pink, blue, and neon yellow post-it notes are stuck to the board. Four other women sit in wheeled white chairs facing the first woman and the whiteboard. The wall behind the whiteboard is lined with windows, which let in the light from the sun.
Strategy

9 Free SEO Tools for Your Business

Four people sit smiling around a black table in front of a wall of floor-to-ceiling windows. The two people facing the viewer on the far side of the table are slightly out of focus; on the left is a woman with short silver hair and on the right is a younger man with a mustache and goatee. Sitting closer to the viewer are a man sitting in profile and a woman sitting with her back to the viewer. The man sits on the far right and has a reddish beard and brown hair. The woman sits on the left and has cornrows and wears gold hoop earrings.
Strategy

7 Questions to Ask Before Hiring an SEO Firm

Stay Competitive

Two people working on packaging up items in an office.
Strategy

3 Proven Ways to Stay Competitive Without Lowering Prices

Price isn’t everything when it comes to customer loyalty. Here’s how to avoid a price war and connect with customers.

Woman working in a coffee shop making a cup of coffee.
Strategy

4 Ways to Competitively Price Your Products Without Devaluing Your Brand

Try to avoid a price war by performing a pricing analysis and using a combination of tactics to appeal to customers beyond price.

Strategic Tips

Business owner dressing a mannequin in her shop window.
Strategy

How to Protect Your Business Name

A man and a woman stand next to each other in an aisle in a warehouse. The man wears a chambray shirt and dark-rimmed glasses and holds a cardboard box. The woman wears a lighter blue chambray shirt and holds an electronic tablet. The man uses one finger to point at something on the tablet's screen. The metal shelves around the two people are filled with more cardboard boxes.
Strategy

How to Find a Warehouse to Ship Your Products

Photographers at an office taking photos of a corporate business woman behind a desk.
Strategy

5 Steps to Organizing a Great Corporate Photo Shoot

Certifications

Certifications can give you access to more opportunities.
Strategy

A Guide to Business Certifications for Small Business Owners

If you’re eligible, obtaining business certifications can give you access to more opportunities. Here are some of those certifications and how to apply.

Two women working at a register in a cafe.

How (and Why) to Get Certified as a Minority-Owned Business

Getting certified as a minority-owned business can help minority entrepreneurs access additional resources to grow and scale. Here’s how to do it.

Working Late? You’re Not Alone

You’re short on time and busy putting out fires. Sign up for our newsletter, Midnight Oil, and find out what you need to know to adapt and thrive tomorrow.

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Latest—

5 Qualities Critical to Successful Small Businesses
Experts identify the attributes businesses need to thrive and grow.
By: Karen Kroll

How to Organize Corporate Headshots or Photo Shoot Sessions
Professional photos can give your employee profiles and website pages a unified, cohesive look. Here’s how to make the most of a corporate headshot photo shoot.
By: Miranda Fraraccio

9 Free SEO Tools for Small Business
Want to optimize your website without paying a monthly fee? Explore tools for keyword research, site audits, and more.
By: Jessica Elliott

Business Resources for Young Entrepreneurs
Mentorship and guidance are invaluable for all entrepreneurs, but especially younger ones. Here are nine resources for entrepreneurs starting their journey in their earlier years.
By: Jamie Johnson

Adding a Physical Location to Your E-Commerce Business
Investing in a physical location is often the next logical step for an e-commerce retailer, but there are lots of factors to consider before making this move.
By: Emily Heaslip

How to Choose the Right Brick-and-Mortar Location for Your Business
Choosing a brick-and-mortar location for your business involves scoping the neighborhood, calculating your expenses, and evaluating the accessibility of each option.
By: Emily Heaslip

How to Find a Warehouse to Ship Your Products
Whether you own a dropshipping business or want to streamline your e-commerce logistics process, outsourcing shipping can help. Explore your options for fulfillment and warehouse services.
By: Jessica Elliott

How to Start a Dropshipping Business
Want to start a dropshipping business? Take these steps to stand out from the competition and meet your revenue goals.
By: Jessica Elliott

What Is Dropshipping? Definition and Benefits
What is dropshipping? Learn how it works and explore the pros and cons of running a dropshipping business.
By: Jessica Elliott

Business Partnership Structures: How to Choose the Best Option for You
Confused about which business structure to choose for your partnership? Learn which option is best and which to avoid.
By: Jessica Elliott

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