CO— Exclusives: Insider Strategies
How the buzziest brands and hottest startups are solving today's biggest business challenges. CO— brings you advice from startup founders and top executives for thriving in a new world.
Launch Pad
Forecasters on 5 Key Consumer Trends That Will Drive All Businesses in 2023
Expert trend forecasters look at big picture shifts in consumer attitudes and brand innovation to understand how companies can prepare to drive business throughout the year.
The Leap
Yelp Expands Its Ad Targeting and Messaging Features for Small Businesses
The changes are designed to give businesses more control over their Yelp pages and more opportunities to reach high-value customers.
The Leap
Pinterest Adds Tools to Help Small Businesses Get Discovered by Customers
The visual search engine is looking to turn images on its platform into shoppable moments.
Launch Pad
DTC Alcohol Marketplaces Are Helping Small Merchants Uncork Digital Sales
As more booze sales move online, a new crop of platforms is designed to help mom-and-pop merchants compete in a digital landscape.
Launch Pad
Work-From-Anywhere Isn’t Going Away: 5 Ways the Hospitality Sector Is Monetizing the Trend
Hotels and startups are expanding programs that cater to remote workers with office for a day, extended stay and work, learn and play options.
The Leap
Chewy’s CEO Explains How the Pet Products Disruptor Has Set the Stage for Ongoing Growth
A focus on innovation, like the launch of ‘Connect with a Vet,’ has helped the brand reposition to chase a bigger share of the $99 billion pet market.
The Leap
Celebrity Hairstylist Ted Gibson on the Highs and Lows of Growing a Multimillion-Dollar Beauty Business
The beauty insider shares key takeaways from the game-changing moments that both catapulted and challenged his business, with actionable insights for small businesses to legacy brands.
Innovation Solutions
The Leap
Noom Taps Psychology and Technology to Disrupt an Industry
After ‘years of struggle,’ the heath-tech disruptor is leveraging behavioral science and full-time coaches to ride a wave of growth.
Launch Pad
Office Depot Uses Mobile Tech to Offer Curbside Pickup and Contactless Delivery
Mobile tools facilitate curbside pickup and contactless delivery during COVID-19 pandemic.
The Leap
The Toms Reboot: Shoe Disruptor Regains Its Footing by Taking Bold New Steps
The brand has ended its buy-a-pair, give-a-pair pledge and is looking to attract younger consumers with a new charitable model and a new shoe.
Launch Pad
3 Ways the Fitness Industry Permanently Changed and What That Means for Businesses
New habits formed over the last year that impact where people workout, how they’re exercising and what they’re wearing.
Leveraging Partnerships
The Leap
Bookshop.org Helps Indie Bookstores Stay in Business Amid COVID-19
The founder of the communal virtual storefront, which launched this year to help bookstores compete against Amazon, discusses adapting to change and the unexpected silver lining buoying its members.
Launch Pad
Walgreens' Kroger Partnership Enhances Inventory Management
The retailer says it won’t let outdated tech derail its deal with Kroger and FedEx or its big push into beauty.
