Erica Sweeney

CONTRIBUTOR

About Erica

Erica Sweeney has been a journalist for more than two decades. These days, she covers business, health, and other subjects as a freelance writer. Her work regularly appears in The New York Times, Business Insider, Reworked, Men’s Health, HuffPost, and many other publications.

Latest—

How AI Can Help SMB Owners Overcome Hiring Challenges

A LinkedIn report suggests the technology can help companies tap into top talent.

How Small Family Businesses Are Handling Succession Planning

A new study suggests that about half of family businesses are being impacted by decisions about who will take over.

How Family Businesses Are Embracing AI

A new report suggests that most family businesses are using AI as they look to the future.

How to Address Online Meeting-Related ‘Tensions’

A new study suggests that video meeting platforms are essential for leaders, but they also create challenges.

Why the Benefits of Cybersecurity Go Beyond Safety

A new study suggests that addressing security can build customer trust and boost financial performance.

A ‘Growth Mindset’ Helps You Handle Setbacks

A new study suggests that when entrepreneurs believe they can improve how they manage resources, they are more resilient.

Why Featuring Employees on Your Social Media Appeals to Customers

A recent survey found that consumers consider employee-generated posts to be more authentic than promotional content.

Surprising Shopper Psychology Trends to Know

Tapping into consumers’ emotions and motivations helps small businesses stand out.

How to Become a Better Negotiator

A new study suggests most people avoid negotiating, even when it costs them money. Here’s what to know.

Thinking About the Time You’ve Invested in Your Business Keeps You Goal-Focused

Recent research suggests that focusing on the time (versus the money) you’ve spent to achieve a goal boosts motivation.