Erica Sweeney

CONTRIBUTOR

About Erica

Erica Sweeney has been a journalist for more than two decades. These days, she covers business, health, and other subjects as a freelance writer. Her work regularly appears in The New York Times, Business Insider, Reworked, Men’s Health, HuffPost, and many other publications.

Latest—

A ‘Growth Mindset’ Helps You Handle Setbacks

A new study suggests that when entrepreneurs believe they can improve how they manage resources, they are more resilient.

Why Featuring Employees on Your Social Media Appeals to Customers

A recent survey found that consumers consider employee-generated posts to be more authentic than promotional content.

Surprising Shopper Psychology Trends to Know

Tapping into consumers’ emotions and motivations helps small businesses stand out.

How to Become a Better Negotiator

A new study suggests most people avoid negotiating, even when it costs them money. Here’s what to know.

Thinking About the Time You’ve Invested in Your Business Keeps You Goal-Focused

Recent research suggests that focusing on the time (versus the money) you’ve spent to achieve a goal boosts motivation.

How to Harness AI for Creativity at Your Business

According to a new study, the technology can serve as a creative collaborator. Here’s how to embrace it.

How AI Is Driving ‘Growth Engines’ for Small Businesses in 2026

A new LinkedIn report suggests that the new year will be a “defining era” for small businesses and AI.

How Mentorship Programs Can Help Small Businesses Build a Competitive Edge

A new white paper highlights how employees seek more control over their careers and suggests that mentoring could be the answer.

How Reflecting on Purpose and Values Benefits Small Business Owners

A new study found that when people think about their positive traits, values, and identities, it makes them happier and boosts well-being.

Family Businesses Are Growing and Planning for the Future

Many family-owned businesses are also small businesses, and two new surveys reveal how they’re planning for the future.