Erica Sweeney

CONTRIBUTOR

About Erica

Erica Sweeney has been a journalist for more than two decades. These days, she covers business, health, and other subjects as a freelance writer. Her work regularly appears in The New York Times, Business Insider, Reworked, Men’s Health, HuffPost, and many other publications.

Latest—

Why Featuring Employees on Your Social Media Appeals to Customers

A recent survey found that consumers consider employee-generated posts to be more authentic than promotional content.

Surprising Shopper Psychology Trends to Know

Tapping into consumers’ emotions and motivations helps small businesses stand out.

How to Become a Better Negotiator

A new study suggests most people avoid negotiating, even when it costs them money. Here’s what to know.

Thinking About the Time You’ve Invested in Your Business Keeps You Goal-Focused

Recent research suggests that focusing on the time (versus the money) you’ve spent to achieve a goal boosts motivation.

How to Harness AI for Creativity at Your Business

According to a new study, the technology can serve as a creative collaborator. Here’s how to embrace it.

How AI Is Driving ‘Growth Engines’ for Small Businesses in 2026

A new LinkedIn report suggests that the new year will be a “defining era” for small businesses and AI.

How Mentorship Programs Can Help Small Businesses Build a Competitive Edge

A new white paper highlights how employees seek more control over their careers and suggests that mentoring could be the answer.

How Reflecting on Purpose and Values Benefits Small Business Owners

A new study found that when people think about their positive traits, values, and identities, it makes them happier and boosts well-being.

Family Businesses Are Growing and Planning for the Future

Many family-owned businesses are also small businesses, and two new surveys reveal how they’re planning for the future.

Why Daydreaming May Help Develop Problem-Solving Skills

A new study suggests that letting your mind wander can lead to powerful epiphanies that drive success.