Verified Business Showcase|CO—100 - 2026|The Disruptors
Soak iT Up
CO— Verified businesses are independent entities that provide information through self-submitted profiles. Inclusion does not constitute endorsement, approval, or certification by the U.S. Chamber of Commerce. The views, statements, and business practices of individual companies are solely those of the respective businesses and do not necessarily reflect the views or positions of the U.S. Chamber of Commerce.
Learn MoreSoak iT Up is a purpose driven home goods brand transforming everyday habits by replacing disposable paper products with joyful, beautifully designed, and genuinely useful alternatives. Founded by designer Carla Scholz, the company pioneered Clards® — patented greeting cards printed on Swedish dishcloth material that begin as heartfelt messages and then become durable, compostable cleaning cloths capable of replacing up to 3,000 paper towels. Built on Carla’s strategic groundwork in the wholesale market and inspired by her lifelong commitment to sustainability, Soak iT Up expands this ethos through bright Swedish dishcloths and plant based laundry detergent sheets that make eco friendly living feel fun, easy, and aesthetically delightful. With minimal recycled packaging, responsible printing methods, and a community of customers who value meaningful, low waste purchases, the company champions what Carla calls “sustainable joy.” Recognized by the Tory Burch Foundation, Brooklyn Brewery’s Entrepreneur Award, and The Story Exchange’s “15 Brilliant Business Ideas,” Soak iT Up continues to grow its impact while supporting organizations like Neighborhood Forest and Minnesota Public Radio, proving that small daily swaps can spark lasting environmental change.
CO— Verified businesses are independent entities that provide information through self-submitted profiles. Inclusion does not constitute endorsement, approval, or certification by the U.S. Chamber of Commerce. The views, statements, and business practices of individual companies are solely those of the respective businesses and do not necessarily reflect the views or positions of the U.S. Chamber of Commerce.
Learn MoreFounded
Industry
Notable Facts
2026 Honoree in The Disruptors
Soak iT Up has been honored as a Disruptor on the CO—100 list. This category celebrates businesses that have boldly ventured into uncharted territory by introducing groundbreaking products or services, or by redefining traditional business structures. These businesses embody innovation and creativity, challenging the status quo and setting new industry benchmarks. From pioneering new markets to revolutionizing operational models, these businesses exemplify the spirit of disruption—by dreaming big and bringing those visions to life. The CO—100 is the annual list of the 100 best and brightest small and mid-sized businesses in America.
Overview–
Soak iT Up Overview
Leadership
Founder
Carla Scholz
Contact
Business Size
Staff Size
1-5 employees
The businesses featured on CO— are independent entities that provide information through self-submitted profiles. Inclusion does not constitute endorsement, approval, or certification by the U.S. Chamber of Commerce. The views, statements, and business practices of individual companies are solely those of the respective businesses and do not necessarily reflect the views or positions of the U.S. Chamber of Commerce.
