Business Directory
CO—100 - 2025|

Micro-Business Leaders

Electivity

Electivity is an education services company that partners with K–8 schools to design, manage, and deliver high-quality after-school enrichment programs. Offering a fully managed solution, Electivity handles everything from instructor recruitment and curriculum planning to registration, communication, and customer service. Programs are tailored to each school community, with both in-person and virtual options, as well as scholarships and free events to ensure inclusivity. Electivity also supports a network of independent instructors — many of whom are women, immigrants, and people of color — by connecting them with school-based opportunities and removing the barriers of administrative overhead. By centering the needs of families, schools, and providers, Electivity delivers more than just classes; it creates a scalable, community-driven ecosystem where students thrive, parents feel supported, and schools strengthen their extended-day offerings through meaningful enrichment.

Founded

2015

Industry

Education

Product

Education Services

2025 Honoree in Micro-Business Leaders

Electivity has been recognized as a Micro-Business Leader in the CO—100. The category honors small businesses with one to five employees that have managed to build profitable and thriving enterprises while maintaining their small and nimble structure. Despite the unique challenges that can come with running a micro-business, these businesses exemplify resilience, innovation, and adaptability, proving that success does not necessarily require large teams. The CO—100 is the annual list of the 100 best and brightest small and mid-sized businesses in America.


Overview–

Electivity Overview

Leadership

CEO

Claudine Ng

Contact

Address

PO Box 1353 Novato, CA 94948

Social

Business Size

Staff Size

1-4 employees

Gallery –

a group of people sitting on the grounda woman smiling with a puzzle piece on her chesta group of kids sitting at tables in a classroom