CO—100 - 2025|

Micro-Business Leaders

Good Flower Farm is a woman-founded, plant-powered skincare brand that handcrafts organic herbal skincare products with a deep commitment to sustainability and transparency. From biodegradable lip balms and botanical face creams to herbal salves, baby care, and plastic-free deodorants, every product is formulated by founder Rachel Carpenter and made in-house by a small team in Wisconsin. With a visible production facility behind their brick-and-mortar shop, customers can watch their skincare being made in real time, reinforcing the brand’s dedication to honesty, integrity, and clean, effective ingredients. Many of the herbs used are grown on the brand’s own farm, offering a rare level of ingredient traceability in an industry that often relies on large-scale suppliers. Good Flower Farm attracts conscious consumers who care as much about what goes on their bodies as how their purchases affect the planet. The brand has doubled down on its values over the last 10+ years by eliminating plastic wherever possible, introducing take-back programs for packaging, and using U.S.-grown botanicals whenever available. Through small-batch production, earth-friendly packaging, and a farm-to-face philosophy, Good Flower Farm offers skincare rooted in the belief that taking care of ourselves and the planet should go hand in hand.