Business Directory
CO—100 - 2025|

Tech Innovators

Güd Marketing

Güd Marketing is a full-service communications firm specializing in behavior change campaigns that create lasting public impact. While the agency has delivered integrated, data-driven marketing strategies since 1978, for the past decade, it has focused exclusively on mission-driven work that improves lives and strengthens communities. From early literacy and education access to traffic safety, affordable housing, and sustainability, Güd connects with diverse audiences in meaningful ways that inspire action. With deep expertise in housing, infrastructure, education, and environmental issues, the team brings a strong grasp of industry context and audience behavior. Güd stands out for its collaborative approach, creative problem-solving, and commitment to client goals — acting not just as a vendor, but as a trusted partner in driving measurable change.

Founded

1978

Industry

Media and telecommunication

Product

Business Services

Notable Facts

Performs government contract work on a local, state, or federal level

2025 Honoree in Tech Innovators

Güd Marketing has been recognized as a Tech Innovator in the CO—100. This category celebrates businesses that have harnessed the power of new technologies and automated solutions to drive their success. These businesses have scaled their operations, enhanced their customer experience, or revolutionized their product and service offerings through digital innovation and forward-thinking strategies, highlighting the transformative impact of technology on business growth. The CO—100 is the annual list of the 100 best and brightest small and mid-sized businesses in America.

Sponsored by Coinbase Business
View All Tech Innovators

Overview–

Güd Marketing Overview

Leadership

Owner

Deborah Horak

Contact

Address

1223 Turner St Lansing, Michigan 48906

Social

Business Size

Staff Size

50-99 employees

Chamber

Local Chamber

Lansing Regional Chamber of Commerce

Chamber Phone

517-487-6340

Chamber Address

500 E Michigan Ave Lansing, MI 48912-1172

Gallery –

a group of people posing for a photoa group of people standing together with a bicycle and garbage bagsa red sign with white text
Partner Spotlight
SPONSOR
About Coinbase Business
Managing payments and cash flow shouldn’t slow your business down. With Coinbase Business, small businesses can avoid costly 3% card fees and chargebacks, while also sending and receiving global payments instantly, securely, and at lower cost. Paired with trusted custody and rewards on balances, we help SMBs save time, reduce overhead, and unlock new growth. From payments to treasury to operating tools, Coinbase Business is the all-in-one crypto financial platform for modern businesses.
Learn More