INTRODUCING: THE 2026 CO—100— See the Full List
Verified Business Showcase
Verified Business Showcase|CO—100 - 2026|

Micro-Business Leaders


2026

Jovy Cosmetics LLC

Jovy is a kids’ cosmetics brand creating safe, thoughtfully formulated makeup designed specifically for creative play. Inspired by a mother’s search for a safer option for her own daughter, Jovy developed the first EWG VERIFIED® makeup made just for kids. Jovy was founded to give children a fun, creative way to explore makeup through play without exposing them to questionable ingredients commonly found in traditional children's cosmetics. The brand is committed to full ingredient transparency, rigorous testing, and independent safety verification, believing that parents should never have to choose between imaginative play and their child's well-being. Guided by its mission to raise the standard for children's cosmetics, Jovy combines thoughtful formulations with rigorous testing and verification to help families feel confident about the products their children use while encouraging creativity, curiosity, and joyful play.

Founded

2023

Industry

Consumer Goods

Notable Facts

Is a family-owned business

2026 Honoree in Micro-Business Leaders

Jovy Cosmetics LLC has been recognized as a Micro-Business Leader in the CO—100. The category honors small businesses with one to five employees that have managed to build profitable and thriving enterprises while maintaining their small and nimble structure. Despite the unique challenges that can come with running a micro-business, these businesses exemplify resilience, innovation, and adaptability, proving that success does not necessarily require large teams. The CO—100 is the annual list of the 100 best and brightest small and mid-sized businesses in America.

Overview–

Jovy Cosmetics LLC Overview

Leadership

Founder

Thai-Ling Cahow

Contact

Address

50 E Ridgewood Age Ste A, #160 Ridgewood, NJ 07450

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The businesses featured on CO— are independent entities that provide information through self-submitted profiles. Inclusion does not constitute endorsement, approval, or certification by the U.S. Chamber of Commerce. The views, statements, and business practices of individual companies are solely those of the respective businesses and do not necessarily reflect the views or positions of the U.S. Chamber of Commerce.

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  •  two girls playing with make up
  •  a makeup bag with a few makeup products
  •  a woman and a girl posing for a picture