JSR Associates, Inc.

JSR Associates, Inc. is a pioneering senior living consulting and design firm dedicated to transforming care environments for older adults and vulnerable populations. Led by founder Jane Rohde, JSR champions person-centered models that prioritize dignity, autonomy, and quality of life over traditional institutional frameworks. Through an integrated approach that aligns physical environments with individualized care strategies, JSR empowers clients to reimagine long-term care, creating vibrant, supportive settings where residents are seen as individuals, not diagnoses. The firm’s influence spans globally, from designing China’s first resident-centered nursing home to developing the first Eden Alternative facility in Tennessee. JSR also played a critical role in drafting the first U.S. licensing code for person-centered long-term care, adopted nationwide via the Facility Guidelines Institute. JSR is the only national firm specializing exclusively in residential assisted living, working with developers, care providers, regulators, and design peers to foster innovation and implement meaningful, sustainable change. Their projects serve as models for culture change, balancing operational feasibility with compassionate care philosophies that honor aging as a vibrant, individualized journey.

Founded

1996

Industry

Professional and business services

Product

Design Consulting

Notable Facts

Identifies primarily as a green, sustainable, eco-friendly business

2025 Honoree in Community Champions

JSR Associates, Inc. has been recognized as a Community Champion in the CO—100. This category celebrates businesses that have achieved growth while making a significant positive impact on their local communities. These businesses go beyond their own success to contribute meaningfully to the area surrounding them, and those in it. Whether through job creation, innovative community service projects, or fostering a strong and supportive community environment, these businesses exemplify the spirit of community engagement. The CO—100 is the annual list of the 100 best and brightest small and mid-sized businesses in America.

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