CO—100 - 2025|Customer Champions
NAOMI NOMI
NAOMI NOMI is a Brooklyn-based slow fashion brand specializing in shirting that blends timeless design, sustainable practices, and local craftsmanship. With all garments sewn in Queens and made-to-order from premium, globally sourced natural fabrics—such as German wool, Belgian linen, Turkish cotton, and Chinese silk—the brand creates pieces built to last, both in construction and style. Its curated collection includes six core shirting styles and refined accessories like silk scarves and denim ties, with The New Oxford hailed by The Washington Post as “the most beautiful shirt in the world.” NAOMI NOMI primarily serves millennial women, genderqueer professionals, and older generations—clients who are disillusioned by fast fashion and value clothes that feel exceptional and fit authentically across sizes XXS–3XL. The brand fosters deep customer relationships, offering personalized support, free fabric swatches, and thoughtful fit guidance. Committed to ethical local manufacturing, NAOMI NOMI collaborates with long-standing New York garment industry partners, including immigrant- and family-run operations. Beyond sustainability in materials, the brand champions labor equity, ensuring every person in its supply chain is paid fairly and respected. NAOMI NOMI is reshaping what it means to make beautiful clothes—with care, quality, and radical respect for both the wearer and the maker.
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Notable Facts
2025 Honoree in Customer Champions
NAOMI NOMI has been recognized as a Customer Champion in the CO—100. This category celebrates businesses that have set themselves apart through outstanding customer service and innovative engagement strategies. These businesses have not only prioritized customer satisfaction but have also significantly expanded their customer base by employing unique and creative approaches. The CO—100 is the annual list of the 100 best and brightest small and mid-sized businesses in America.
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NAOMI NOMI Overview
Leadership
Founder
Naomi Mishkin
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5-9 employees
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