Business Directory
CO—100 - 2025|

Community Champions

Red Rooster Coffee

Red Rooster Coffee is a mission-driven specialty coffee company based in Floyd, Virginia, recognized for its award-winning quality, ethical sourcing practices, and deep community roots. Sourcing unique small-lot coffees from a global network of artisan producers, Red Rooster pays premium prices that support sustainable farming and improve farmers’ livelihoods. Their offerings include single-origin coffees, signature blends—such as the nationally recognized “America’s Best” Espresso Blend—coffee subscriptions, and wholesale partnerships. A three-time Good Food Awards winner with over 50 coffees scoring 90+ on Coffee Review, Red Rooster also won the 2016 America’s Best Espresso competition. Guided by four pillars—Our Coffee, Our People, Our Farmers, Our Planet—the company integrates transparency, environmental responsibility, and innovative practices like an onsite daycare and one of Virginia’s only SCA-Certified Training Campuses.

Founded

2010

Industry

Consumer Goods

Product

Coffee and Espresso

Notable Facts

Identifies primarily as a green, sustainable, eco-friendly business

2025 Top Honoree in Community Champions

Red Rooster Coffee has been recognized as the Top Community Champion in the CO—100. This category celebrates businesses that have achieved growth while making a significant positive impact on their local communities. These businesses go beyond their own success to contribute meaningfully to the area surrounding them, and those in it. Whether through job creation, innovative community service projects, or fostering a strong and supportive community environment, these businesses exemplify the spirit of community engagement. The CO—100 is the annual list of the 100 best and brightest small and mid-sized businesses in America.


Meet Red Rooster Coffee: CO—100 2025 Top Community Champions Honoree

Red Rooster Coffee, a specialty roaster in Floyd, Virginia and the 2025 CO—100 Top Honoree in the Community Champions category, pairs award-winning coffee with a mission—supporting families, education, and local community growth.

Haden Polseno-Hensley headshot.

Overview–

Red Rooster Coffee Overview

Leadership

Owner

Haden Polseno-Hensley

Contact

Address

35 Rhodo Dr SE Floyd, Virginia 24091

Social

Business Size

Staff Size

20-49 employees

Chamber

Local Chamber

Floyd County Chamber of Commerce

Chamber Phone

Chamber Address

203 East Oxford Street Floyd, VA 24091

Chamber Website

floydchamber.org/

Gallery –

a glass of iced coffee with a bag of coffeea man in a red shirt holding a black muga woman holding a glass of iced tea
Partner Spotlight
SPONSOR
About Walmart Business
If managing office supply runs is still on your to-do list, shop Walmart Business. From Express Delivery, to multiuser accounts and expense tracking tools, Walmart Business has what you need to save time, money & hassle. It’s everything you love about Walmart, like low prices and wide product assortment, with more for your small business. Terms apply.
Learn More