Verified Business Showcase|CO—100 - 2025|The Disruptors
The Fit In Wellness
CO— Verified businesses are independent entities that provide information through self-submitted profiles. Inclusion does not constitute endorsement, approval, or certification by the U.S. Chamber of Commerce. The views, statements, and business practices of individual companies are solely those of the respective businesses and do not necessarily reflect the views or positions of the U.S. Chamber of Commerce.
Learn MoreThe Fit In is a purpose-driven wellness studio rooted in equity, accessibility, and community care, bringing science-backed fitness and holistic health resources directly to historically underserved neighborhoods in Brooklyn. The Fit In provides small-group classes in Pilates, strength training, barre, and mobility that promote functional strength, posture, and emotional well-being for every body and fitness level for Black and Brown women who have long faced the greatest barriers to quality wellness offerings. The Fit In is more than just a studio; it’s a movement committed to making wellness approachable and inclusive through affordable pricing, hyperlocal studio locations, and a variety of community initiatives. These include free wellness events, nutritional workshops, mindfulness programming, and an online Pilates teacher training program specifically designed to elevate aspiring instructors from underrepresented backgrounds. With tools like the InBody 570 analysis for progress tracking and a consistent focus on representation and empowerment, The Fit In is reshaping the boutique fitness experience, inviting all people, regardless of background, into a space built on care, science, and social impact.
CO— Verified businesses are independent entities that provide information through self-submitted profiles. Inclusion does not constitute endorsement, approval, or certification by the U.S. Chamber of Commerce. The views, statements, and business practices of individual companies are solely those of the respective businesses and do not necessarily reflect the views or positions of the U.S. Chamber of Commerce.
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Industry
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Notable Facts
2025 Honoree in The Disruptors
The Fit In Wellness has been honored as a Disruptor on the CO—100 list. This category celebrates businesses that have boldly ventured into uncharted territory by introducing groundbreaking products or services, or by redefining traditional business structures. These businesses embody innovation and creativity, challenging the status quo and setting new industry benchmarks. From pioneering new markets to revolutionizing operational models, these businesses exemplify the spirit of disruption—by dreaming big and bringing those visions to life. The CO—100 is the annual list of the 100 best and brightest small and mid-sized businesses in America.
Overview–
The Fit In Wellness Overview
Leadership
Founder
Ife Obi
Contact
Business Size
Staff Size
20-49 employees
The businesses featured on CO— are independent entities that provide information through self-submitted profiles. Inclusion does not constitute endorsement, approval, or certification by the U.S. Chamber of Commerce. The views, statements, and business practices of individual companies are solely those of the respective businesses and do not necessarily reflect the views or positions of the U.S. Chamber of Commerce.
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