CO—100 - 2025|

Growth Accelerators

The Athlete Lab is a transformational fitness studio in the Twin Cities that empowers individuals to become the strongest, healthiest versions of themselves—physically, mentally, and emotionally. Far more than a traditional gym, The Athlete Lab offers a coaching-first model built around personalized fitness, nutrition, and mindset programming tailored to busy professionals, moms, and aspiring athletes ready for lasting change. With no membership fees and a pay-for-what-you-use structure, clients can access a diverse range of offerings including personal and group training, spin, powerlifting, mobility, yoga, and specialized coaching for triathlon and Ironman athletes through TriFitness Coaching and Rocket Racing. Their flagship 12-week transformation program guarantees measurable results through expert-led workouts, clean eating guidance, mindset coaching, and unwavering accountability. Co-owned by an Ironman athlete and cancer survivor, The Athlete Lab brings deep heart and experience to its mission of helping people navigate burnout, health challenges, and life transitions with strength, confidence, and a supportive community. This isn’t just fitness—it’s a movement that changes lives.