Myya

About Myya: Transforming Post-Mastectomy Care with Compassion and Innovation Myya is a pioneering online platform revolutionizing the post-mastectomy shopping experience for breast cancer survivors. Founded by Jasmine Jones, Myya is the first and only online direct-to-consumer, insurance-billable post-mastectomy intimates brand. This unique business model provides breast cancer survivors with a seamless, personalized, and dignified way to find the perfect mastectomy and post-surgery bras from the comfort of their homes. Jasmine Jones, a visionary entrepreneur and former Miss District of Columbia USA, founded Myya out of a deeply personal motivation. Inspired by her grandmothers battle with breast cancer, Jasmine witnessed firsthand the challenges associated with finding well-fitting, comfortable post-mastectomy bras. Her grandmothers struggle to find suitable products in sterile medical supply stores drove Jasmine to create a brand that offers not just functionality but also beauty, comfort, and dignity. Jasmines commitment to innovation, inclusion, and compassion is the driving force behind Myyas success. What sets Myya apart is its fully personalized, virtual fitting experience. Myya connects customers with certified mastectomy fitters who provide customized fittings via a tech-enabled platform. This service ensures that every woman receives the perfect fit tailored to her unique needs. Additionally, Myyas ability to bill insurance directly for its customers eliminates the financial burden often associated with post-mastectomy products, making the shopping process seamless and stress-free. Myyas product range includes a variety of beautifully designed mastectomy and post-surgery bras that combine functionality with aesthetics. These products are crafted to provide the necessary support while also helping women feel confident and beautiful. The companys commitment to quality and customer satisfaction is evident in its meticulous attention to detail and the use of high-quality materials. Since its launch in September 2021, Myya has served over 21,000 customers, providing them with comfort, style, and a sense of normalcy during a challenging period in their lives. Myyas innovative approach has not only filled a significant gap in the market but also reshaped the post-mastectomy shopping experience. In April 2022, Cherry Blossom Intimates, the retail space incubating Myya, closed a $2.25 million pre-seed round, making Jasmine Jones one of the few Black women to secure over $1 million in venture funding. This milestone underscores the markets recognition of Myyas potential and the importance of its mission. Jasmine Joness journey with Myya is a testament to the power of innovation and compassion in business. Her dedication to creating a supportive, inclusive, and empowering experience for breast cancer survivors has made Myya a beacon of hope and inspiration. Jasmines vision extends beyond providing products; she aims to reshape experiences and ensure that every survivor feels seen, understood, and celebrated. Myya remains committed to its core values of innovation, inclusion, and excellence. The companys future plans include expanding its product line, enhancing its virtual fitting technology, and reaching more women across the country. Through Myya, Jasmine Jones is not only transforming post-mastectomy care but also setting a new standard for what it means to be a compassionate and successful business in the Femtech industry.