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Media Kit

2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

Featured

The Must-Know Ways Small Business Will Change in 2024

Business leaders share their expert predictions on how the state of small business will change this coming year.

Personal Growth

Thrive

How to Be a Better Entrepreneur in 2024

Entrepreneurs need to be on top of consumer trends and network to meet the challenges and opportunities of 2024.

Thrive

How to Be a Better Boss in 2024

Flexible, empathetic leadership can help employees stay engaged and positive during 2024 (and beyond).

Sales and Marketing

Strategy Small Business Trends That Will Impact Your Sales in 2024

Sales 5 Smart Ways to Increase Sales in 2024

Marketing 7 Marketing Trends Every Small Business Needs to Know About in 2024

New Opportunities

New Year, New You

Ask the Board

How Can I Make New Year’s Resolutions for My Business That I’ll Be Sure to Keep?

In this edition of “Ask the Board,” Brenda Christensen, CEO of Stellar Public Relations Inc., explains how you can make resolutions for 2024 that you’ll follow through on.

Ask the Board

Smart Habits That Will Make You More Productive in 2024 and Beyond

In this edition of “Ask the Board,” Deb Harrison, Growth and Change Consultant and Coach, explains how you can boost your productivity in 2024.

Latest—

How to Create a Brand Voice

Build consistent messaging that turns one-time visitors into loyal customers.

By: Jamie Johnson

How Startup Seed Health Became Target’s Fastest Growing Probiotics Brand and Turned a Profit

The probiotics company has made a big splash in mass retail, overtaking legacy brands at the cheap-chic discounter after launching direct-to-consumer.

By: Deborah Lynn Blumberg

Best Email Marketing Software for Small Business Owners in 2025

Looking for the top email marketing tools to grow your business? This guide compares leading platforms, features, and pricing to help you find a solution that fits your goals and budget.

By: CO Staff

Best GPS Fleet Tracking Systems for Small Businesses

Looking for affordable GPS fleet trackers? Compare top solutions and get tips for finding the right tracking devices and apps.

By: Jessica Elliott

Stress-Reducing Wellness Trends Fuel Growth in the Crafts Market

Stressed-out adults in search of escapism are increasingly turning to craft projects from knitting to scrapbooking and beyond and are spending on related materials and supplies at independent merchants.

By: Denise Purcell

CO— Trend Watch: Indie Vibes at Book Stores, ‘Kidulting,' and Fragrance ‘Cocktailing’

From bookstore revivals to fragrance fandom, these trends can help small businesses capture customers and keep them coming back.

By: Danielle Fallon-O'Leary

Strategies to Prevent Business Owner Burnout

Burnout is a serious risk for most small business owners. Here’s how to make sure you don’t fall victim to the health effects of hustle culture.

By: Emily Heaslip

How Your Business Can Use Meta's Threads

Threads is growing steadily but still maturing as a social media platform. If you’re interested in getting started, here’s what you need to know.

By: Emily Heaslip

Should It Matter That Potential Employees Use AI for Job Applications?

Even though many companies screen candidates with AI, a new report shows hiring managers often reject applicants who also rely on the technology.

By: Erica Sweeney

What to Consider Before Opening a Brick-and-Mortar Store

Consider these factors to decide if brick-and-mortar is the right step for your small business.

By: Jodi Helmer

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