Small Business Trends & Issues Playbook

Insights and guidance to help small businesses navigate today’s biggest challenges.


Key Challenges and Opportunities Driving Small Businesses Today

Small businesses are facing challenges on many fronts. But they are also seeing opportunities in the form of AI, new technologies, and changing consumer trends that benefit nimble and innovative small business owners. Here’s a roundup of everything small business owners need to know to thrive in 2026 and beyond.

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AI for Small Business

Technology and U.S. Small Business: At a Glance

Data from the U.S. Chamber of Commerce Technology Engagement Center (C_TEC) report "Empowering Small Business" shares how technology is helping small businesses start, run, and grow.

  • 8 in 10

    8 in 10 small business owners credit technology with helping them cope with inflation and supply chain disruption and improving access to capital.

  • 82%

    Despite concerns about AI and jobs, 82% of small businesses using AI increased their workforce over the past year.

  • 4 in 5

    More than 4 in 5 small business owners report that technology enables better and more personal relationships with customers and that customers directly benefit from using tech to interact with the business.

Marketing Guide

Getting the word out about your business is key. Our guide can help you craft your plan and strategies.

A Strategic Guide to Marketing Your Small Business

Learn how to create a marketing plan, choose the right channels, track ROI, and grow your business with proven strategies and tools.

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About American Express
American Express is a global payments and premium lifestyle brand powered by technology. We seek to provide the world’s best customer experience to our consumers, small and medium-sized businesses, and large corporations.
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