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2024 Small Business Trends

Your guide to navigating the biggest trends for small businesses in 2024.

Set Your Small Business Up for Success in 2024

As the new year approaches, many small businesses are preparing to revamp their strategies and jump on new trends to boost their growth. Here are some expert insights on improving your business and making 2024 your strongest year ever.

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A young woman stands in the doorway of a restaurant or cafe, leaning against the glass-fronted door. She is wearing a white-and-light-blue-striped shirt under a denim apron. She has one hand on her hip and is smiling confidently.

Mastercard, Affirm, and Klarna Lean Into SMB and Millennial Market Demands to Unlock Growth

Execs from the financial services firms on easing access to capital for small businesses, expanding buy now, pay later options, and driving cost savings via AI to fuel growth.

Brands Building Wellness into Marketing Plans

The post-pandemic-fueled wellness economy finds everyday brands from Ulta Beauty to dating app Bumble adding self-care to their businesses to boost customer engagement and brand loyalty.

Building Buzz for Your Small Business Product

Trying to generate buzz around your small business product? Strategic preannouncement marketing is the key to a successful launch.

How to Choose the Right Applicant Tracking Software for Your Business

Explore tips for assessing candidate tracking platforms to ensure a return on your technology investment.

How Applicant Tracking Software Can Help Your Business

Explore eight benefits of using an ATS for recruiting and hiring.

How to Find a Business Mentor

A business mentor can provide the advice and support new entrepreneurs need. Here are six ways to find a business mentor.

What Is Email Compliance Software?

Email archival and marketing solutions help businesses comply with U.S. and international laws.

Businesses Large and Small Tap Multibillion-Dollar Retail Media Network Trend for Growth

In-store platforms from DICK’s Sporting Goods to Instacart expand to provide advertisers more access to consumers in the final stages of their purchasing decisions.

How to Use Accounting Software to Generate Accurate and Timely Financial Reports

Make decisions confidently and keep tabs on your company's financial health with secure, accessible bookkeeping platforms.

How to Choose the Right ERP System

Enterprise resource planning tools improve operations but require a significant investment. Follow these steps and best practices when selecting ERP software.