NEW YORK – The U.S. Chamber of Commerce today announced the launch of CO–, a new digital platform to help business owners solve problems, break down barriers, and grow their companies.
“At the U.S. Chamber, we believe in the fundamental role businesses and entrepreneurs play in creating opportunities for all Americans,” said Suzanne Clark, senior executive vice president at the U.S. Chamber of Commerce. “We are launching CO– to help business owners succeed at every step along their path.”
CO– deepens the U.S. Chamber’s longstanding role as a resource and an advocate for business owners, building on the organization’s 100-year legacy of helping companies grow and create jobs. With CO—, the U.S. Chamber will scale its support to help more businesses in more ways.
“CO– is a digital platform that helps business owners navigate the complexities of growing a business with timely, fiercely relevant content,” said Justin Waller, chief marketing officer of the U.S. Chamber of Commerce. “We built CO— to meet business owners in their moments of need with answers to questions and solutions to their problems.”
Over the past year, the U.S. Chamber has infused its executive roster with best-in-class digital, content marketing, editorial and event production talent from organizations including Atlantic Media, Inc., Business News Daily, Forbes, and the Tribeca Film Festival. CO—’s New York-based team of industry leaders will leverage the U.S. Chamber’s convening power, brand partnerships, and national events platform to untangle challenges and identify solutions for business owners.
“Every individual on the CO— team cares deeply about building a vibrant entrepreneurial community and helping business owners thrive,” Waller said.
CO— was built specifically for ambitious, growth-minded business owners outside the Fortune 1000, with content that’s laser-focused on the questions, problems and challenges they are facing every day. Designed to help them navigate the system and grow faster, regular content features include:
• “The Leap” – Stories from renowned entrepreneurs about pivotal moments in their journey
• “Ask the Board” – Answers to user-inspired questions from a revolving group of executives
• “Midnight Oil” – Weekly newsletters from an entrepreneur’s around-the-clock perspective
• “Launch Pad” – Analysis of new trends and technology that will propel business growth
• “Growth Studio” – Feature stories from businesses that are actively growing