Air Date

April 30, 2026

Featured Guest

Alysia Cook, IOM, PCED
CEO, Opportunity Strategies LLC

Moderator

Cecilly "Cici" Francisco IOM, CDP
Senior Manager, Institute for Organization Management, U.S. Chamber of Commerce

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Chambers of Commerce and Associations are often told they play a “supporting role” in economic development, but in today’s environment, that’s no longer enough.

From workforce shortages to retiring business owners to stalled community momentum, your organization is uniquely positioned to lead real, measurable economic progress... even without a large staff or budget.

In this practical, no-fluff session, nationally recognized chamber and economic development educator Alysia A. Cook, IOM, PCED, will walk you through actionable strategies Chambers and Associations can implement immediately to strengthen their communities and increase their own organizational relevance.

You will learn how to:

  • Turn the “Silver Tsunami” into a business retention opportunity
  • Play a meaningful role in workforce readiness and talent pipelines
  • Activate leadership alumni networks as a force multiplier
  • Plug into economic development efforts even if you are not the lead agency
  • Build a Chamber/Association that is prepared, aligned, and ready to act when opportunities arise

Whether you are a small rural Chamber with no staff or a large metro organization, you will learn practical, attainable ideas you can implement immediately.

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