Small Business Holiday Guide

A collection of content designed to help small business owners succeed this holiday season

Grow Your Business This Holiday Season

Maximize sales this holiday season with our small business guide. From marketing to e-commerce to customer experience and more — get the resources you need to make the 2024 holiday season your most successful yet. Read expert tips for tapping into holiday trends and boosting revenue through the end of the year.

5 Marketing Insights to Spur Sales This Holiday Season

Countering ‘marketing fatigue,’ rewarding your most loyal shoppers first, and maximizing self-gifting opportunities will be among the many ways to customers’ wallets this season, experts say.

Two people working in their shop with Christmas decorations around.

Holiday Sales Strategies

Whether your business is online, brick-and-mortar, or both, these strategies can help you increase your sales during the holiday season.

 

Digital Strategies Small Businesses Can Use to Boost Sales on Small Business Saturday and Beyond

Small businesses can increase their in-person customer interactions during the crucial holiday season by leveraging these simple online tools, marketing experts told CO—.

Young women shopping outdoors holding paper shopping bags

5 Big Business Strategies That Can Help You Win on Small Business Saturday

The largest retailers and brands are banking on these consumer trends to drive holiday sales. Here’s how small businesses can capitalize on them.

Person's hand holding holiday-themed shopping bags.

How to Sign Up for the Small Business Saturday 'Shop Small' Map

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

person's hands wrapping holiday gifts

Holiday Season 2024 By the Numbers

As forecasted through statistics provided by our sources

  • 81%

    Inmar Intelligence predicts that 81% of consumers will shop on savings mega occasions like Black Friday and Cyber Monday.

  • $17B

    According to the American Express 2023 Saturday Consumer Insights Survey, consumers spent an estimated $17B shopping on Small Business Saturday last year.

  • 84%

    A survey by Verizon found that 84% of business owners surveyed use Facebook to promote products and connect with customers, along with Instagram (67%), LinkedIn (64%), YouTube (64%), TikTok (57%), and X/formerly Twitter (54%).

Leveraging Black Friday and Cyber Monday

Expert business advice and news, delivered weekly

 

Holiday Trends Your Business Should Know for Black Friday

Black Friday sales begin early as consumers seek deals in a compressed shopping window amid economic uncertainty.

A young woman browses a shelf in a brightly lit store. The woman has shoulder-length dark hair and wears a tan hat and a pale blue sweater. She holds two wrapped packages, one wrapped in red paper and one in gold paper.

13 Ways Your Business Can Get Ready For Black Friday (It's Not Just for the Big Guys)

Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready for Black Friday.

Smiling family shopping in a mall during the holidays.

5 Ways Your Business Can Participate in Giving Tuesday

Giving Tuesday comes around once a year, but here are ways your small business can participate during the holiday season and year-round.

A group of four volunteers are shown in front of a table. Two individuals are high-fiving each other. Before them on a table is a group of bagged sandwiches and snacks they've prepared to hand out.

Spotlight on Small Business Saturday

Looking for more on Small Business Saturday?

Check out our curated collection of content pertaining to the biggest shopping "holidays" of the year: Small Business Saturday and Black Friday.

Click here!

Experts Share 5 Proven Ways to Fight Retail Theft This Holiday Season

This holiday season, thieves will be shopping along with your customers. Take these necessary steps to protect your profits.

Snowy sidewalk displaying a row of storefronts decorated for the holidays.

Attracting Customers

5 Key Takeaways From Holiday Spending That Will Shape Retail Next Year

Consumers surprised retailers this holiday season with the strength of their spending and their willingness to use next-generation digital technology, like AI-shopping assistants, to make purchases.

Woman shopping on her phone outside during the holidays.
 

Holiday Retail Trends Your Business Should Know

Consumers want value for their dollars, rewards for spending in the form of loyalty points or cash-back deals, and service and experiences that go above and beyond.

Woman sitting on her couch on her phone in an apartment decorated for Christmas.

6 Businesses Putting a Unique Spin on the Holidays

These companies go above and beyond the usual holiday season marketing promotions and put the most wonderful time of the year at the core of their business.

holiday workroom christmas tree display

Employee Focus