Small Business Holiday Guide
A collection of content designed to help small business owners succeed this holiday season
Grow Your Business This Holiday Season
Maximize sales this holiday season with our small business guide. From marketing to e-commerce to customer experience and more — get the resources you need to make the 2025 holiday season your most successful yet. Read expert tips for tapping into holiday trends and boosting revenue through the end of the year.
23 Timeless Business Lessons From Hallmark Christmas Movies
From struggling Christmas tree farms to bakeries on the brink of closure, the challenges felt by the small businesses at the center of these movies offer business lessons to all.
Holiday Sales Trends
Small Business Saturday Spotlight
Whether your business is online, brick-and-mortar, or both, these strategies can help you increase your sales on Small Business Saturday and beyond.
Adapt These Big Business Strategies to Score on Small Business Saturday
Big retailers spent a lot of time, money, data, and manpower creating their holiday game plans. Here are five of their 2025 strategies small businesses can use to their advantage.
How AI Can Help You Prepare For, and Sell on, Small Business Saturday and Beyond
AI is dramatically changing how consumers shop, and how businesses sell. Here are key tools small businesses can use right now to save time and drive sales.
How Any Business Can Make the Most of Small Business Saturday
This year, eligible businesses can apply for American Express’ $20,000 grants to help them grow.
AI Prompts to Prepare for Small Business Saturday
These AI prompts offer SMBs a shortcut to crafting the right strategies for standing out on Small Business Saturday, taking place on November 30, 2024.
Holiday Season 2025 By the Numbers
As forecasted through statistics provided by our sources.
$1.61 trillion
The Deloitte 2025 Holiday Retail Survey projects holiday sales will total $1.61 trillion to $1.62 trillion during the November to January timeframe.
520%
Adobe predicts that AI traffic to U.S. retail websites would surge by 520% this holiday season, compared with a year ago when the first material surge in AI use was recorded.
70%
With 70% of consumers across all income groups looking for ways to save money this holiday season (as per Deloitte), many major retailers are highlighting more affordable products on their curated gift lists.
Leveraging Black Friday, Cyber Monday, & Giving Tuesday
Make the most of the year’s biggest shopping and giving days with strategies to boost sales, attract new customers, and strengthen community impact.
Black Friday
Cyber Monday & Giving Tuesday
Employee Focus
Additional Business Strategies
More inspiration and ideas to make this holiday season your business's best yet.
