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Small Business Saturday

Your guide to Small Business Saturday success.

Grow Your Business This Holiday Season

Maximize sales this holiday season with our guide to Small Business Saturday. From marketing to e-commerce to customer experience and more — get the resources you need to make the last Saturday of November your most successful. Plus, read expert tips for tapping into other major shopping days, like Cyber Monday, Giving Tuesday, and Black Friday.

Featured

Strategy

Expert Advice on Winning Small Business Saturday: Five Tips to Make the Most of the Day

Small Business Saturday provides retailers with opportunities to drive sales and attract new customers.

Small Business Saturday

Marketing

How Any Business Can Make the Most of Small Business Saturday

Small Business Saturday falls on the last Saturday of November. Here’s what small businesses can do to make the most of the shopping holiday.

Marketing

How to Sign Up for the Small Business Saturday 'Shop Small' Map

Here’s how to register your business to appear on the American Express "Shop Small" map before Small Business Saturday.

Strategy Adapt These Strategies From Big Retailers to Boost Your Small Business Saturday Sales
Marketing 5 Retail Trends All Marketers Should Know to Fuel Growth on Small Business Saturday (and Year-Round)
Marketing The Benefits to Early Holiday Merchandising

Black Friday

Strategy

13 Ways Your Business Can Get Ready For Black Friday (It's Not Just for the Big Guys)

Creating a marketing plan, checking your inventory, and bringing on additional staff will ensure your small business is ready for Black Friday.

Sales

6 Ways Your Small Business Can Leverage Black Friday

Black Friday is one of the most significant shopping events of the year. Learn how your small business can participate this holiday season with our guide.

Cyber Monday & Giving Tuesday

Marketing Maximize Your E-Commerce Potential This Cyber Monday
Sales 6 Ways to Prepare Your E-Commerce Site for Increased Traffic on Cyber Monday
Strategy 5 Ways Your Business Can Participate in Giving Tuesday

Holiday Sales Tips

Launch Pad

5 Trend Opportunities for Marketers to Monetize This Holiday Selling Season

A focus on offering high-value gift deals, personalized offers, sustainability, and human customer service are among this year’s potential winning strategies for retailers and brands, analysts say.

Launch Pad

Experts Share 5 Proven Ways to Fight Retail Theft This Holiday Season

This holiday season, thieves will be shopping along with your customers. Take these necessary steps to protect your profits.

Latest—

Emerging Tech Trends Small Businesses Should Pay Attention To
AI is driving the biggest tech trends that small business owners should be tracking over the coming months.
By: Emily Heaslip

Small Businesses on Wheels
These small businesses are keeping costs down and flexibility high with their alternative modes of operation.
By: Emily Iverson

Unsubscribe: How to Ensure Your Customers Can Opt Out of Your Marketing
Learn how to make it easy for customers to unsubscribe from your email list.
By: Jamie Johnson

Understanding First-Party Data and How It Works
First-party data is more accurate, trustworthy, and has a higher return on investment (ROI) than other data types.
By: Jamie Johnson

How AI Can Help With Price Optimization
Price optimization helps businesses establish how much to charge for their products and services. Here’s how AI can help improve the process.
By: Nicole Fallon

How to Use Marketing Automation to Grow Your Small Business
Marketing automation can help your marketing team work more productively and collaborate with sales to drive growth.
By: Emily Heaslip

What Is Third-Party Data?
Third-party data is more comprehensive than other data types and can help you identify new audiences.
By: Emily Heaslip

Emerging Tech Tools for Small Businesses
From social media management to client payment solutions, these five promising tech tools will help streamline your business processes.
By: Danielle Fallon-O'Leary

What Are Marketing Automation Tools?
Marketing automation tools help your business reach customers faster and easier, taking on the routine tasks that often eat into your workday.
By: Emily Heaslip

Ready. Set. Scale. Small Business Day
In this special Ready. Set. Scale. event, small business experts and leaders share insights on the economy, marketing and growth trends, AI, and more.
By: Kaytlyn Smith

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Washington, DC 20062

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