Small Business Saturday is an annual event that takes place nationwide on the Saturday following Thanksgiving to encourage more holiday shopping at small businesses. This year, Small Business Saturday falls on November 29th. Every year, we spread the Shop Small campaign wider than just Small Business Saturday because small businesses need our support year-round.  

Join the U.S. Chamber of Commerce in promoting shopping small, investing in local communities, and celebrating the important role of small businesses play in our economy throughout the holiday season. 

Social Media

Hashtags: #SmallBusinessSaturday #ShopSmallEveryDay #ShopSmall 

Handles to tag: @uschamber

Sample Messages (X):

  • Mark your calendars for Small Business Saturday on November 29! It will be a day to celebrate and support the local shops, restaurants and services that make our community thrive. #ShopSmallEveryDay #ShopSmall 
  • #SmallBusinessSaturday is almost here! Every purchase at a small business makes a difference. Celebrate the season by supporting local businesses. #ShopSmallEveryDay #ShopSmall 
  • Small businesses are the backbone of our economy. They create jobs, fuel innovation and keep our communities strong. This #SmallBusinessSaturday, let’s show our support by shopping local. #ShopSmall 
  • This holiday season let's make a big impact by shopping small! Every local purchase supports jobs, fuels our economy and strengthens our community. Join us in celebrating small business this holiday season. #ShopSmall #ShopSmallEveryDay 
  • This holiday season, support the businesses that make our community shine.  Shop small, shop local, and make a big difference. #ShopSmall #SmallBusinessSaturday 
  • #DYK? Small businesses employ nearly half of the American workforce and represent more than 40% of America’s GDP. Let’s support our small businesses this #SmallBusinessSaturday.  

Instagram/Facebook/LinkedIn:

  • Let's make a big impact this holiday season by shopping small. Small Business Saturday is on November 29th, and it's the perfect time to support the local businesses that make our communities thrive. #ShopSmall #SmallBusinessSaturday 
  • When we choose to shop small, we’re not just making a purchase, we’re investing in the businesses that keep our economy strong.  Join us November 29 as we celebrate our local small businesses on Small Business Saturday.  
  • Small businesses are the backbone of our economy. They create jobs, fuel innovation and keep our communities strong. On November 29, we invite everyone to shop local, support entrepreneurs, and help sustain the economic engine that keeps our nation moving forward. #SmallBusinessEveryDay #ShopSmall 
  • Did you know that shopping at small businesses helps boost our local economy and creates jobs in our community? Let’s show our appreciation this holiday season by shopping small and supporting the businesses that make our towns and cities thrive. #ShopSmall #ShopSmallEveryDay 
  • Join us in celebrating small businesses this holiday season! Whether you're shopping for holiday gifts or treating yourself, remember that every purchase at a small business makes a difference. Let's support our local entrepreneurs and keep our communities vibrant and thriving. #ShopSmall #ShopSmallEveryDay 
  • Did you know? Small businesses employ nearly half of the American workforce and represent more than 40% of America’s GDP.  This #SmallBusinessSaturday, shop and dine local and support the businesses that keep our community thriving.  

Social Media Graphics

Shop Small Resources for Small Businesses 

CO— by U.S. Chamber of Commerce has guides for small businesses to help them make the most of Small Business Saturday.

American Express has resources for businesses and shoppers to participate in the national Shop Small campaign such as custom signage and templates, and an interactive map, on their website.   

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