Published

October 25, 2021

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Site Features Multimedia Content, Expert Insights, and World-class Events to Support the Business Community’s Recovery and Growth

WASHINGTON, D.C.—The U.S. Chamber of Commerce today launched a new digital home for the business community that reflects the organization’s commitment to advocating, partnering, and connecting American businesses across the nation and around the world. The dynamic USChamber.com website now prominently features rich media content, expert analysis, and explainer guides on priority issues.

“For more than a century, the Chamber has helped millions of businesses create the jobs and the economy that offer all Americans the chance to pursue their dreams,” said U.S. Chamber of Commerce President and CEO Suzanne Clark. “In order to serve our members and keep pace with the pace of business, the Chamber is continually innovating, transforming, and investing for the future. This digital-first approach helps us build an even stronger and more engaged business community across the nation and around the world.”

Built in partnership with brand and digital product company AREA 17, USChamber.com offers visitors the following:

  • Dynamic topic pages with a clear point of view on issues that matter most to business.
  • Informative guides that explore issues in depth.
  • Live and on demand events that facilitate learning and connections within the business community.
  • Pathways to discover and engage on relevant subjects and policy issues.

The new site also features the recently launched Chamber OnDemand, a streaming platform showcasing thoughtful and engaging conversations with business leaders, government officials, and experts on the most urgent topics impacting businesses.

In addition, it seamlessly integrates with CO—by U.S. Chamber of Commerce, a digital-first platform serving small business owners and entrepreneurs with advice and actionable insights. Since CO— launched in 2019, traffic to the site has skyrocketed to 9.5 million visitors seeking hyper-specific content tailored to small business owners’ interests and activities at the various stages of business growth.

Debuting within the new digital home, the Chamber unveiled a modern brand design and bold new logo that symbolizes the interconnectivity of business, government, and citizens—and the Chamber’s central role in bringing them all together to advance our nation.

The new brand design, developed in collaboration with independent strategy and design company COLLINS, will appear across social, digital, and traditional channels.

About the U.S. Chamber of Commerce

The U.S. Chamber of Commerce is the world’s largest business organization. Our members range from the small businesses and chambers of commerce across the country that support their communities, to the leading industry associations and global corporations that innovate and solve the world’s problems, to the emerging and fast-growing industries that are shaping the future. For all of the businesses we represent, the Chamber is an advocate, partner, and network, helping them improve society and people’s lives.

About AREA 17

AREA 17 is a brand and digital product company on a mission to create a more open, resilient, and optimistic world. The team of 70+ work globally from their New York and Paris offices to craft brands and digital products that are fundamental to our interactions as people and become an enhancement to our life, not a distraction from it. They do this for the likes of Getty, Nike, Google, The New York Times, and more.

About COLLINS

COLLINS is an independent strategy, design, and communications consultancy in San Francisco and New York City. The firm combines research, creativity, and technology into ideas and experiences that seek to improve people’s lives and build better futures at scale.