Curtis Dubay Curtis Dubay
Chief Economist, U.S Chamber of Commerce


February 13, 2024


Valentine's Day is Brought to You by American Business.

According to a survey conducted by the National Retail Federation, Americans will spend $25.8 billion on Valentine's Day this year on things such as candy, flowers, greeting cards, dining out, and other purchases. The U.S. Chamber of Commerce used this figure to determine spending by residents in 386 metropolitan statistical areas according to their populations.

All this extra business activity adds up to increased spending at local businesses, healthy local economies, and a memorable holiday for consumers.

Search the table below to find the estimated economic benefit Valentine's Day will bring to your city.

Metro AreaValentine's Day Spending
Abilene, TX Metro Area$16,107,459
Akron, OH Metro Area$62,089,040
Albany, GA Metro Area$13,028,493
Albany-Lebanon, OR Metro Area$11,611,607
Albany-Schenectady-Troy, NY Metro Area$80,511,220
Albuquerque, NM Metro Area$82,229,638
Alexandria, LA Metro Area$13,277,872
Allentown-Bethlehem-Easton, PA-NJ Metro Area$77,539,676
Altoona, PA Metro Area$10,771,889
Amarillo, TX Metro Area$24,161,812
Ames, IA Metro Area$11,239,141
Anchorage, AK Metro Area$35,641,966
Ann Arbor, MI Metro Area$32,607,588
Anniston-Oxford, AL Metro Area$10,305,171
Appleton, WI Metro Area$21,791,288
Asheville, NC Metro Area$42,370,569
Athens-Clarke County, GA Metro Area$19,597,074
Atlanta-Sandy Springs-Alpharetta, GA Metro Area$553,840,922
Atlantic City-Hammonton, NJ Metro Area$24,531,875
Auburn-Opelika, AL Metro Area$16,088,858
Augusta-Richmond County, GA-SC Metro Area$55,431,992
Austin-Round Rock-Georgetown, TX Metro Area$215,480,056
Bakersfield, CA Metro Area$81,533,923
Baltimore-Columbia-Towson, MD Metro Area$252,375,770
Bangor, ME Metro Area$13,679,708
Barnstable Town, MA Metro Area$20,688,752
Baton Rouge, LA Metro Area$77,702,636
Battle Creek, MI Metro Area$11,862,766
Bay City, MI Metro Area$9,151,104
Beaumont-Port Arthur, TX Metro Area$35,028,308
Beckley, WV Metro Area$10,000,879
Bellingham, WA Metro Area$20,530,331
Bend, OR Metro Area$18,382,931
Billings, MT Metro Area$16,928,576
Binghamton, NY Metro Area$21,795,204
Birmingham-Hoover, AL Metro Area$99,400,652
Bismarck, ND Metro Area$11,964,049
Blacksburg-Christiansburg, VA Metro Area$14,910,583
Bloomington, IL Metro Area$15,231,607
Bloomington, IN Metro Area$14,349,258
Bloomsburg-Berwick, PA Metro Area$7,388,541
Boise City, ID Metro Area$72,428,565
Boston-Cambridge-Newton, MA-NH Metro Area$436,150,612
Boulder, CO Metro Area$29,144,763
Bowling Green, KY Metro Area$16,432,667
Bremerton-Silverdale-Port Orchard, WA Metro Area$24,712,991
Bridgeport-Stamford-Norwalk, CT Metro Area$85,726,106
Brownsville-Harlingen, TX Metro Area$37,843,656
Brunswick, GA Metro Area$9,885,891
Buffalo-Cheektowaga, NY Metro Area$103,346,482
Burlington, NC Metro Area$15,695,477
Burlington-South Burlington, VT Metro Area$20,316,107
California-Lexington Park, MD Metro Area$10,224,092
Canton-Massillon, OH Metro Area$35,539,259
Cape Coral-Fort Myers, FL Metro Area$73,198,596
Cape Girardeau, MO-IL Metro Area$8,494,993
Carbondale-Marion, IL Metro Area$11,798,152
Carson City, NV Metro Area$5,173,590
Casper, WY Metro Area$7,084,516
Cedar Rapids, IA Metro Area$24,527,781
Chambersburg-Waynesboro, PA Metro Area$13,964,331
Champaign-Urbana, IL Metro Area$19,870,661
Charleston, WV Metro Area$22,299,391
Charleston-North Charleston, SC Metro Area$73,917,363
Charlotte-Concord-Gastonia, NC-SC Metro Area$245,291,076
Charlottesville, VA Metro Area$19,894,602
Chattanooga, TN-GA Metro Area$51,065,458
Cheyenne, WY Metro Area$8,964,381
Chicago-Naperville-Elgin, IL-IN-WI Metro Area$840,355,353
Chico, CA Metro Area$18,450,037
Cincinnati, OH-KY-IN Metro Area$201,887,746
Clarksville, TN-KY Metro Area$29,943,897
Cleveland, TN Metro Area$11,508,011
Cleveland-Elyria, OH Metro Area$183,619,448
Coeur d'Alene, ID Metro Area$16,338,504
College Station-Bryan, TX Metro Area$24,835,100
Colorado Springs, CO Metro Area$68,122,996
Columbia, MO Metro Area$19,112,734
Columbia, SC Metro Area$75,454,843
Columbus, GA-AL Metro Area$28,873,134
Columbus, IN Metro Area$7,435,088
Columbus, OH Metro Area$192,375,212
Corpus Christi, TX Metro Area$37,525,035
Corvallis, OR Metro Area$8,689,103
Crestview-Fort Walton Beach-Destin, FL Metro Area$26,681,056
Cumberland, MD-WV Metro Area$8,376,890
Dallas-Fort Worth-Arlington, TX Metro Area$706,990,659
Dalton, GA Metro Area$12,780,805
Danville, IL Metro Area$6,438,018
Daphne-Fairhope-Foley, AL Metro Area$21,932,799
Davenport-Moline-Rock Island, IA-IL Metro Area$33,666,069
Dayton-Kettering, OH Metro Area$72,321,231
Decatur, AL Metro Area$14,010,878
Decatur, IL Metro Area$9,032,021
Deltona-Daytona Beach-Ormond Beach, FL Metro Area$62,825,072
Denver-Aurora-Lakewood, CO Metro Area$265,743,531
Des Moines-West Des Moines, IA Metro Area$64,885,964
Detroit-Warren-Dearborn, MI Metro Area$386,774,203
Dothan, AL Metro Area$13,574,065
Dover, DE Metro Area$16,638,257
Dubuque, IA Metro Area$8,782,286
Duluth, MN-WI Metro Area$25,981,958
Durham-Chapel Hill, NC Metro Area$59,123,815
East Stroudsburg, PA Metro Area$14,880,679
Eau Claire, WI Metro Area$15,454,375
El Centro, CA Metro Area$15,905,518
El Paso, TX Metro Area$77,548,042
Elizabethtown-Fort Knox, KY Metro Area$14,049,060
Elkhart-Goshen, IN Metro Area$18,413,280
Elmira, NY Metro Area$7,246,942
Enid, OK Metro Area$5,510,901
Erie, PA Metro Area$23,824,412
Eugene-Springfield, OR Metro Area$34,029,547
Evansville, IN-KY Metro Area$27,949,488
Fairbanks, AK Metro Area$8,486,716
Fargo, ND-MN Metro Area$23,021,095
Farmington, NM Metro Area$10,717,243
Fayetteville, NC Metro Area$47,109,481
Fayetteville-Springdale-Rogers, AR Metro Area$51,328,632
Flagstaff, AZ Metro Area$12,821,389
Flint, MI Metro Area$35,776,623
Florence, SC Metro Area$17,721,659
Florence-Muscle Shoals, AL Metro Area$13,698,131
Fond du Lac, WI Metro Area$9,241,439
Fort Collins, CO Metro Area$32,643,366
Fort Smith, AR-OK Metro Area$21,960,923
Fort Wayne, IN Metro Area$37,920,908
Fresno, CA Metro Area$90,352,254
Gadsden, AL Metro Area$9,174,867
Gainesville, FL Metro Area$31,230,486
Gainesville, GA Metro Area$18,929,660
Gettysburg, PA Metro Area$9,436,439
Glens Falls, NY Metro Area$11,253,203
Goldsboro, NC Metro Area$10,438,494
Grand Forks, ND-MN Metro Area$9,179,851
Grand Island, NE Metro Area$6,793,663
Grand Junction, CO Metro Area$14,118,658
Grand Rapids-Kentwood, MI Metro Area$97,383,993
Grants Pass, OR Metro Area$7,808,000
Great Falls, MT Metro Area$7,552,925
Greeley, CO Metro Area$31,165,783
Green Bay, WI Metro Area$29,396,100
Greensboro-High Point, NC Metro Area$69,785,255
Greenville, NC Metro Area$15,445,297
Greenville-Anderson, SC Metro Area$85,347,587
Gulfport-Biloxi, MS Metro Area$37,449,741
Hagerstown-Martinsburg, MD-WV Metro Area$27,026,288
Hammond, LA Metro Area$12,197,318
Hanford-Corcoran, CA Metro Area$13,615,361
Harrisburg-Carlisle, PA Metro Area$53,711,082
Harrisonburg, VA Metro Area$12,153,441
Hartford-East Hartford-Middletown, CT Metro Area$108,696,381
Hattiesburg, MS Metro Area$15,331,465
Hickory-Lenoir-Morganton, NC Metro Area$32,783,008
Hilton Head Island-Bluffton, SC Metro Area$20,328,567
Hinesville, GA Metro Area$7,743,831
Homosassa Springs, FL Metro Area$14,465,136
Hot Springs, AR Metro Area$8,907,955
Houma-Thibodaux, LA Metro Area$17,858,452
Houston-The Woodlands-Sugar Land, TX Metro Area$653,272,991
Huntington-Ashland, WV-KY-OH Metro Area$31,533,176
Huntsville, AL Metro Area$45,787,559
Idaho Falls, ID Metro Area$14,721,457
Indianapolis-Carmel-Anderson, IN Metro Area$190,655,903
Iowa City, IA Metro Area$15,930,260
Ithaca, NY Metro Area$9,325,189
Jackson, MI Metro Area$14,245,928
Jackson, MS Metro Area$51,679,026
Jackson, TN Metro Area$16,160,593
Jacksonville, FL Metro Area$149,135,020
Jacksonville, NC Metro Area$18,449,592
Janesville-Beloit, WI Metro Area$14,601,396
Jefferson City, MO Metro Area$13,154,250
Johnson City, TN Metro Area$18,854,633
Johnstown, PA Metro Area$11,698,294
Jonesboro, AR Metro Area$12,060,614
Joplin, MO Metro Area$16,383,716
Kahului-Wailuku-Lahaina, HI Metro Area$14,628,541
Kalamazoo-Portage, MI Metro Area$23,244,486
Kankakee, IL Metro Area$9,440,622
Kansas City, MO-KS Metro Area$196,615,277
Kennewick-Richland, WA Metro Area$27,720,847
Killeen-Temple, TX Metro Area$44,164,460
Kingsport-Bristol, TN-VA Metro Area$27,633,092
Kingston, NY Metro Area$16,226,453
Knoxville, TN Metro Area$80,694,293
Kokomo, IN Metro Area$7,438,114
La Crosse-Onalaska, WI-MN Metro Area$12,379,413
Lafayette, LA Metro Area$42,820,288
Lafayette-West Lafayette, IN Metro Area$20,136,327
Lake Charles, LA Metro Area$18,390,674
Lake Havasu City-Kingman, AZ Metro Area$19,652,699
Lakeland-Winter Haven, FL Metro Area$70,079,223
Lancaster, PA Metro Area$49,540,170
Lansing-East Lansing, MI Metro Area$48,137,613
Laredo, TX Metro Area$23,832,511
Las Cruces, NM Metro Area$19,877,069
Las Vegas-Henderson-Paradise, NV Metro Area$206,746,453
Lawrence, KS Metro Area$10,676,837
Lawton, OK Metro Area$11,399,252
Lebanon, PA Metro Area$12,817,028
Lewiston, ID-WA Metro Area$5,830,590
Lewiston-Auburn, ME Metro Area$10,059,085
Lexington-Fayette, KY Metro Area$46,094,700
Lima, OH Metro Area$8,999,269
Lincoln, NE Metro Area$30,369,497
Little Rock-North Little Rock-Conway, AR Metro Area$67,457,362
Logan, UT-ID Metro Area$13,812,497
Longview, TX Metro Area$25,918,590
Longview, WA Metro Area$9,964,122
Los Angeles-Long Beach-Anaheim, CA Metro Area$1,145,641,023
Louisville/Jefferson County, KY-IN Metro Area$114,403,350
Lubbock, TX Metro Area$29,207,508
Lynchburg, VA Metro Area$23,358,851
Macon-Bibb County, GA Metro Area$20,986,725
Madera, CA Metro Area$14,262,838
Madison, WI Metro Area$61,150,086
Manchester-Nashua, NH Metro Area$37,967,011
Manhattan, KS Metro Area$11,843,453
Mankato, MN Metro Area$9,262,443
Mansfield, OH Metro Area$11,153,433
McAllen-Edinburg-Mission, TX Metro Area$79,064,964
Medford, OR Metro Area$19,726,391
Memphis, TN-MS-AR Metro Area$118,455,357
Merced, CA Metro Area$25,811,344
Miami-Fort Lauderdale-Pompano Beach, FL Metro Area$546,403,342
Michigan City-La Porte, IN Metro Area$9,939,113
Midland, MI Metro Area$7,447,014
Midland, TX Metro Area$15,673,761
Milwaukee-Waukesha, WI Metro Area$138,822,017
Minneapolis-St. Paul-Bloomington, MN-WI Metro Area$328,743,133
Missoula, MT Metro Area$10,772,690
Mobile, AL Metro Area$38,161,565
Modesto, CA Metro Area$49,063,662
Monroe, LA Metro Area$18,055,410
Monroe, MI Metro Area$13,849,254
Montgomery, AL Metro Area$34,553,759
Morgantown, WV Metro Area$12,552,697
Morristown, TN Metro Area$13,009,358
Mount Vernon-Anacortes, WA Metro Area$11,674,975
Muncie, IN Metro Area$9,970,797
Muskegon, MI Metro Area$15,714,345
Myrtle Beach-Conway-North Myrtle Beach, SC-NC Metro Area$47,718,867
Napa, CA Metro Area$11,952,746
Naples-Marco Island, FL Metro Area$35,421,601
Nashville-Davidson--Murfreesboro--Franklin, TN Metro Area$182,158,329
New Bern, NC Metro Area$10,822,174
New Haven-Milford, CT Metro Area$77,444,802
New Orleans-Metairie, LA Metro Area$110,910,087
New York-Newark-Jersey City, NY-NJ-PA Metro Area$1,745,996,993
Niles, MI Metro Area$13,608,152
North Port-Sarasota-Bradenton, FL Metro Area$79,335,881
Norwich-New London, CT Metro Area$24,021,370
Ocala, FL Metro Area$35,281,069
Ocean City, NJ Metro Area$8,511,458
Odessa, TX Metro Area$14,317,396
Ogden-Clearfield, UT Metro Area$63,628,033
Oklahoma City, OK Metro Area$129,885,315
Olympia-Lacey-Tumwater, WA Metro Area$26,589,563
Omaha-Council Bluffs, NE-IA Metro Area$86,942,206
Orlando-Kissimmee-Sanford, FL Metro Area$246,013,135
Oshkosh-Neenah, WI Metro Area$15,193,960
Owensboro, KY Metro Area$10,707,097
Oxnard-Thousand Oaks-Ventura, CA Metro Area$74,102,127
Palm Bay-Melbourne-Titusville, FL Metro Area$56,131,891
Panama City, FL Metro Area$16,476,989
Parkersburg-Vienna, WV Metro Area$7,970,781
Pensacola-Ferry Pass-Brent, FL Metro Area$46,560,171
Peoria, IL Metro Area$35,333,936
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD Metro Area$555,465,712
Phoenix-Mesa-Chandler, AZ Metro Area$446,397,043
Pine Bluff, AR Metro Area$7,516,969
Pittsburgh, PA Metro Area$209,077,105
Pittsfield, MA Metro Area$11,379,494
Pocatello, ID Metro Area$8,771,873
Port St. Lucie, FL Metro Area$46,343,367
Portland-South Portland, ME Metro Area$49,980,454
Portland-Vancouver-Hillsboro, OR-WA Metro Area$223,314,311
Poughkeepsie-Newburgh-Middletown, NY Metro Area$62,610,493
Prescott Valley-Prescott, AZ Metro Area$21,911,082
Providence-Warwick, RI-MA Metro Area$148,968,946
Provo-Orem, UT Metro Area$63,586,648
Pueblo, CO Metro Area$15,089,473
Punta Gorda, FL Metro Area$18,036,898
Racine, WI Metro Area$17,430,360
Raleigh-Cary, NC Metro Area$132,106,585
Rapid City, SD Metro Area$12,895,259
Reading, PA Metro Area$38,310,107
Redding, CA Metro Area$16,102,831
Reno, NV Metro Area$44,607,504
Richmond, VA Metro Area$119,369,658
Riverside-San Bernardino-Ontario, CA Metro Area$415,414,245
Roanoke, VA Metro Area$28,069,728
Rochester, MN Metro Area$20,298,574
Rochester, NY Metro Area$96,222,895
Rockford, IL Metro Area$29,845,552
Rocky Mount, NC Metro Area$12,824,059
Rome, GA Metro Area$8,850,461
Sacramento-Roseville-Folsom, CA Metro Area$215,087,297
Saginaw, MI Metro Area$16,761,434
Salem, OR Metro Area$38,832,361
Salinas, CA Metro Area$38,524,509
Salisbury, MD-DE Metro Area$39,073,908
Salt Lake City, UT Metro Area$112,691,428
San Angelo, TX Metro Area$10,843,267
San Antonio-New Braunfels, TX Metro Area$236,326,338
San Diego-Chula Vista-Carlsbad, CA Metro Area$291,583,623
San Francisco-Oakland-Berkeley, CA Metro Area$407,585,864
San Jose-Sunnyvale-Santa Clara, CA Metro Area$172,529,293
San Juan-Bayamón-Caguas, PR Metro Area$181,752,665
San Luis Obispo-Paso Robles, CA Metro Area$25,099,253
Santa Cruz-Watsonville, CA Metro Area$23,529,020
Santa Fe, NM Metro Area$13,854,149
Santa Maria-Santa Barbara, CA Metro Area$39,501,643
Santa Rosa-Petaluma, CA Metro Area$42,956,014
Savannah, GA Metro Area$37,235,339
Scranton--Wilkes-Barre, PA Metro Area$50,552,015
Seattle-Tacoma-Bellevue, WA Metro Area$359,049,440
Sebastian-Vero Beach, FL Metro Area$14,894,385
Sebring-Avon Park, FL Metro Area$9,400,038
Sheboygan, WI Metro Area$10,487,889
Sherman-Denison, TX Metro Area$12,738,708
Shreveport-Bossier City, LA Metro Area$34,278,837
Sierra Vista-Douglas, AZ Metro Area$11,184,050
Sioux City, IA-NE-SD Metro Area$13,457,474
Sioux Falls, SD Metro Area$25,747,353
South Bend-Mishawaka, IN-MI Metro Area$28,803,803
Spartanburg, SC Metro Area$30,779,076
Spokane-Spokane Valley, WA Metro Area$53,214,994
Springfield, IL Metro Area$18,290,727
Springfield, MA Metro Area$61,812,783
Springfield, MO Metro Area$43,130,721
Springfield, OH Metro Area$12,000,005
St. Cloud, MN Metro Area$17,966,320
St. George, UT Metro Area$17,593,587
St. Joseph, MO-KS Metro Area$10,646,132
St. Louis, MO-IL Metro Area$249,185,641
State College, PA Metro Area$14,099,879
Staunton, VA Metro Area$11,283,107
Stockton, CA Metro Area$70,597,650
Sumter, SC Metro Area$12,008,371
Syracuse, NY Metro Area$58,173,559
Tallahassee, FL Metro Area$34,859,653
Tampa-St. Petersburg-Clearwater, FL Metro Area$292,876,086
Terre Haute, IN Metro Area$16,337,881
Texarkana, TX-AR Metro Area$12,844,707
The Villages, FL Metro Area$12,902,379
Toledo, OH Metro Area$56,994,393
Topeka, KS Metro Area$20,628,766
Trenton-Princeton, NJ Metro Area$33,881,361
Tucson, AZ Metro Area$94,126,492
Tulsa, OK Metro Area$91,951,323
Tuscaloosa, AL Metro Area$24,677,480
Twin Falls, ID Metro Area$10,558,822
Tyler, TX Metro Area$21,531,140
Urban Honolulu, HI Metro Area$88,612,120
Utica-Rome, NY Metro Area$25,691,550
Valdosta, GA Metro Area$13,475,363
Vallejo, CA Metro Area$39,938,635
Victoria, TX Metro Area$8,647,273
Vineland-Bridgeton, NJ Metro Area$13,470,735
Virginia Beach-Norfolk-Newport News, VA-NC Metro Area$160,921,691
Visalia, CA Metro Area$42,501,578
Waco, TX Metro Area$25,170,453
Walla Walla, WA Metro Area$5,508,231
Warner Robins, GA Metro Area$17,639,244
Washington-Arlington-Alexandria, DC-VA-MD-WV Metro Area$567,272,942
Waterloo-Cedar Falls, IA Metro Area$14,942,178
Watertown-Fort Drum, NY Metro Area$10,380,733
Wausau-Weston, WI Metro Area$14,803,782
Weirton-Steubenville, WV-OH Metro Area$10,151,913
Wenatchee, WA Metro Area$11,046,544
Wheeling, WV-OH Metro Area$12,167,058
Wichita Falls, TX Metro Area$13,287,662
Wichita, KS Metro Area$57,853,691
Williamsport, PA Metro Area$10,066,294
Wilmington, NC Metro Area$26,758,664
Winchester, VA-WV Metro Area$12,931,749
Winston-Salem, NC Metro Area$61,274,152
Worcester, MA-CT Metro Area$87,294,737
Yakima, WA Metro Area$22,873,176
York-Hanover, PA Metro Area$41,034,318
Youngstown-Warren-Boardman, OH-PA Metro Area$47,659,593
Yuba City, CA Metro Area$16,270,419
Yuma, AZ Metro Area$18,498,008

Bottom line: From dining at local restaurants to grabbing flowers from the grocery store, Valentine's Day provides big support to local businesses and their customers.

About the authors

Curtis Dubay

Curtis Dubay

Curtis Dubay is Chief Economist, Economic Policy Division at the U.S. Chamber of Commerce. He heads the Chamber’s research on the U.S. and global economies.

Read more