Curtis Dubay Curtis Dubay
Chief Economist, U.S Chamber of Commerce


February 06, 2024


According to a survey conducted by the National Retail Federation, fans from across the country will spend $17.3 billion on the Super Bowl this year for things such as food, drinks, apparel, decorations, and other purchases. The U.S. Chamber of Commerce used this figure to determine spending by residents in 386 metropolitan statistical areas according to their populations.

Search the table below to find the estimated economic benefit that Super Bowl LVIII will bring to your city.

Metro AreaSuper Bowl Spending
Abilene, TX Metro Area$10,800,738
Akron, OH Metro Area$41,633,348
Albany, GA Metro Area$8,736,160
Albany-Lebanon, OR Metro Area$7,786,078
Albany-Schenectady-Troy, NY Metro Area$53,986,205
Albuquerque, NM Metro Area$55,138,478
Alexandria, LA Metro Area$8,903,379
Allentown-Bethlehem-Easton, PA-NJ Metro Area$51,993,659
Altoona, PA Metro Area$7,223,011
Amarillo, TX Metro Area$16,201,525
Ames, IA Metro Area$7,536,323
Anchorage, AK Metro Area$23,899,458
Ann Arbor, MI Metro Area$21,864,778
Anniston-Oxford, AL Metro Area$6,910,057
Appleton, WI Metro Area$14,611,988
Asheville, NC Metro Area$28,411,273
Athens-Clarke County, GA Metro Area$13,140,673
Atlanta-Sandy Springs-Alpharetta, GA Metro Area$371,373,952
Atlantic City-Hammonton, NJ Metro Area$16,449,668
Auburn-Opelika, AL Metro Area$10,788,265
Augusta-Richmond County, GA-SC Metro Area$37,169,514
Austin-Round Rock-Georgetown, TX Metro Area$144,488,565
Bakersfield, CA Metro Area$54,671,971
Baltimore-Columbia-Towson, MD Metro Area$169,228,714
Bangor, ME Metro Area$9,172,828
Barnstable Town, MA Metro Area$13,872,690
Baton Rouge, LA Metro Area$52,102,930
Battle Creek, MI Metro Area$7,954,491
Bay City, MI Metro Area$6,136,205
Beaumont-Port Arthur, TX Metro Area$23,487,974
Beckley, WV Metro Area$6,706,016
Bellingham, WA Metro Area$13,766,462
Bend, OR Metro Area$12,326,539
Billings, MT Metro Area$11,351,332
Binghamton, NY Metro Area$14,614,614
Birmingham-Hoover, AL Metro Area$66,652,375
Bismarck, ND Metro Area$8,022,405
Blacksburg-Christiansburg, VA Metro Area$9,998,181
Bloomington, IL Metro Area$10,213,442
Bloomington, IN Metro Area$9,621,789
Bloomsburg-Berwick, PA Metro Area$4,954,332
Boise City, ID Metro Area$48,566,441
Boston-Cambridge-Newton, MA-NH Metro Area$292,457,581
Boulder, CO Metro Area$19,542,806
Bowling Green, KY Metro Area$11,018,804
Bremerton-Silverdale-Port Orchard, WA Metro Area$16,571,114
Bridgeport-Stamford-Norwalk, CT Metro Area$57,483,009
Brownsville-Harlingen, TX Metro Area$25,375,785
Brunswick, GA Metro Area$6,628,911
Buffalo-Cheektowaga, NY Metro Area$69,298,222
Burlington, NC Metro Area$10,524,486
Burlington-South Burlington, VT Metro Area$13,622,816
California-Lexington Park, MD Metro Area$6,855,690
Canton-Massillon, OH Metro Area$23,830,589
Cape Coral-Fort Myers, FL Metro Area$49,082,779
Cape Girardeau, MO-IL Metro Area$5,696,255
Carbondale-Marion, IL Metro Area$7,911,164
Carson City, NV Metro Area$3,469,112
Casper, WY Metro Area$4,750,470
Cedar Rapids, IA Metro Area$16,446,923
Chambersburg-Waynesboro, PA Metro Area$9,363,679
Champaign-Urbana, IL Metro Area$13,324,125
Charleston, WV Metro Area$14,952,692
Charleston-North Charleston, SC Metro Area$49,564,743
Charlotte-Concord-Gastonia, NC-SC Metro Area$164,478,124
Charlottesville, VA Metro Area$13,340,179
Chattanooga, TN-GA Metro Area$34,241,567
Cheyenne, WY Metro Area$6,011,000
Chicago-Naperville-Elgin, IL-IN-WI Metro Area$563,494,093
Chico, CA Metro Area$12,371,537
Cincinnati, OH-KY-IN Metro Area$135,374,341
Clarksville, TN-KY Metro Area$20,078,660
Cleveland, TN Metro Area$7,716,612
Cleveland-Elyria, OH Metro Area$123,124,668
Coeur d'Alene, ID Metro Area$10,955,664
College Station-Bryan, TX Metro Area$16,652,993
Colorado Springs, CO Metro Area$45,679,373
Columbia, MO Metro Area$12,815,903
Columbia, SC Metro Area$50,595,690
Columbus, GA-AL Metro Area$19,360,667
Columbus, IN Metro Area$4,985,544
Columbus, OH Metro Area$128,995,782
Corpus Christi, TX Metro Area$25,162,136
Corvallis, OR Metro Area$5,826,414
Crestview-Fort Walton Beach-Destin, FL Metro Area$17,890,785
Cumberland, MD-WV Metro Area$5,617,062
Dallas-Fort Worth-Arlington, TX Metro Area$474,067,380
Dalton, GA Metro Area$8,570,074
Danville, IL Metro Area$4,316,965
Daphne-Fairhope-Foley, AL Metro Area$14,706,877
Davenport-Moline-Rock Island, IA-IL Metro Area$22,574,535
Dayton-Kettering, OH Metro Area$48,494,469
Decatur, AL Metro Area$9,394,891
Decatur, IL Metro Area$6,056,355
Deltona-Daytona Beach-Ormond Beach, FL Metro Area$42,126,890
Denver-Aurora-Lakewood, CO Metro Area$178,192,368
Des Moines-West Des Moines, IA Metro Area$43,508,805
Detroit-Warren-Dearborn, MI Metro Area$259,348,593
Dothan, AL Metro Area$9,101,989
Dover, DE Metro Area$11,156,661
Dubuque, IA Metro Area$5,888,898
Duluth, MN-WI Metro Area$17,422,011
Durham-Chapel Hill, NC Metro Area$39,645,039
East Stroudsburg, PA Metro Area$9,978,130
Eau Claire, WI Metro Area$10,362,817
El Centro, CA Metro Area$10,665,328
El Paso, TX Metro Area$51,999,269
Elizabethtown-Fort Knox, KY Metro Area$9,420,493
Elkhart-Goshen, IN Metro Area$12,346,889
Elmira, NY Metro Area$4,859,383
Enid, OK Metro Area$3,695,294
Erie, PA Metro Area$15,975,284
Eugene-Springfield, OR Metro Area$22,818,262
Evansville, IN-KY Metro Area$18,741,324
Fairbanks, AK Metro Area$5,690,705
Fargo, ND-MN Metro Area$15,436,626
Farmington, NM Metro Area$7,186,368
Fayetteville, NC Metro Area$31,588,916
Fayetteville-Springdale-Rogers, AR Metro Area$34,418,036
Flagstaff, AZ Metro Area$8,597,288
Flint, MI Metro Area$23,989,751
Florence, SC Metro Area$11,883,128
Florence-Muscle Shoals, AL Metro Area$9,185,181
Fond du Lac, WI Metro Area$6,196,779
Fort Collins, CO Metro Area$21,888,769
Fort Smith, AR-OK Metro Area$14,725,735
Fort Wayne, IN Metro Area$25,427,586
Fresno, CA Metro Area$60,585,039
Gadsden, AL Metro Area$6,152,139
Gainesville, FL Metro Area$20,941,372
Gainesville, GA Metro Area$12,693,144
Gettysburg, PA Metro Area$6,327,535
Glens Falls, NY Metro Area$7,545,752
Goldsboro, NC Metro Area$6,999,455
Grand Forks, ND-MN Metro Area$6,155,481
Grand Island, NE Metro Area$4,555,441
Grand Junction, CO Metro Area$9,467,162
Grand Rapids-Kentwood, MI Metro Area$65,300,119
Grants Pass, OR Metro Area$5,235,597
Great Falls, MT Metro Area$5,064,558
Greeley, CO Metro Area$20,897,986
Green Bay, WI Metro Area$19,711,338
Greensboro-High Point, NC Metro Area$46,793,989
Greenville, NC Metro Area$10,356,730
Greenville-Anderson, SC Metro Area$57,229,196
Gulfport-Biloxi, MS Metro Area$25,111,648
Hagerstown-Martinsburg, MD-WV Metro Area$18,122,278
Hammond, LA Metro Area$8,178,822
Hanford-Corcoran, CA Metro Area$9,129,680
Harrisburg-Carlisle, PA Metro Area$36,015,570
Harrisonburg, VA Metro Area$8,149,401
Hartford-East Hartford-Middletown, CT Metro Area$72,885,558
Hattiesburg, MS Metro Area$10,280,401
Hickory-Lenoir-Morganton, NC Metro Area$21,982,405
Hilton Head Island-Bluffton, SC Metro Area$13,631,171
Hinesville, GA Metro Area$5,192,569
Homosassa Springs, FL Metro Area$9,699,490
Hot Springs, AR Metro Area$5,973,164
Houma-Thibodaux, LA Metro Area$11,974,853
Houston-The Woodlands-Sugar Land, TX Metro Area$438,047,393
Huntington-Ashland, WV-KY-OH Metro Area$21,144,339
Huntsville, AL Metro Area$30,702,511
Idaho Falls, ID Metro Area$9,871,365
Indianapolis-Carmel-Anderson, IN Metro Area$127,842,912
Iowa City, IA Metro Area$10,681,918
Ithaca, NY Metro Area$6,252,936
Jackson, MI Metro Area$9,552,502
Jackson, MS Metro Area$34,652,990
Jackson, TN Metro Area$10,836,366
Jacksonville, FL Metro Area$100,001,390
Jacksonville, NC Metro Area$12,371,238
Janesville-Beloit, WI Metro Area$9,790,858
Jefferson City, MO Metro Area$8,820,486
Johnson City, TN Metro Area$12,642,835
Johnstown, PA Metro Area$7,844,205
Jonesboro, AR Metro Area$8,087,156
Joplin, MO Metro Area$10,985,980
Kahului-Wailuku-Lahaina, HI Metro Area$9,809,060
Kalamazoo-Portage, MI Metro Area$15,586,419
Kankakee, IL Metro Area$6,330,340
Kansas City, MO-KS Metro Area$131,838,926
Kennewick-Richland, WA Metro Area$18,588,010
Killeen-Temple, TX Metro Area$29,614,154
Kingsport-Bristol, TN-VA Metro Area$18,529,167
Kingston, NY Metro Area$10,880,528
Knoxville, TN Metro Area$54,108,964
Kokomo, IN Metro Area$4,987,573
La Crosse-Onalaska, WI-MN Metro Area$8,300,924
Lafayette, LA Metro Area$28,712,829
Lafayette-West Lafayette, IN Metro Area$13,502,266
Lake Charles, LA Metro Area$12,331,731
Lake Havasu City-Kingman, AZ Metro Area$13,177,973
Lakeland-Winter Haven, FL Metro Area$46,991,107
Lancaster, PA Metro Area$33,218,796
Lansing-East Lansing, MI Metro Area$32,278,322
Laredo, TX Metro Area$15,980,715
Las Cruces, NM Metro Area$13,328,422
Las Vegas-Henderson-Paradise, NV Metro Area$138,632,311
Lawrence, KS Metro Area$7,159,274
Lawton, OK Metro Area$7,643,685
Lebanon, PA Metro Area$8,594,364
Lewiston, ID-WA Metro Area$3,909,659
Lewiston-Auburn, ME Metro Area$6,745,046
Lexington-Fayette, KY Metro Area$30,908,461
Lima, OH Metro Area$6,034,394
Lincoln, NE Metro Area$20,364,042
Little Rock-North Little Rock-Conway, AR Metro Area$45,233,037
Logan, UT-ID Metro Area$9,261,868
Longview, TX Metro Area$17,379,519
Longview, WA Metro Area$6,681,369
Los Angeles-Long Beach-Anaheim, CA Metro Area$768,201,151
Louisville/Jefferson County, KY-IN Metro Area$76,712,324
Lubbock, TX Metro Area$19,584,880
Lynchburg, VA Metro Area$15,663,106
Macon-Bibb County, GA Metro Area$14,072,494
Madera, CA Metro Area$9,563,841
Madison, WI Metro Area$41,003,740
Manchester-Nashua, NH Metro Area$25,458,499
Manhattan, KS Metro Area$7,941,540
Mankato, MN Metro Area$6,210,863
Mansfield, OH Metro Area$7,478,853
McAllen-Edinburg-Mission, TX Metro Area$53,016,430
Medford, OR Metro Area$13,227,386
Memphis, TN-MS-AR Metro Area$79,429,367
Merced, CA Metro Area$17,307,607
Miami-Fort Lauderdale-Pompano Beach, FL Metro Area$366,386,737
Michigan City-La Porte, IN Metro Area$6,664,599
Midland, MI Metro Area$4,993,541
Midland, TX Metro Area$10,509,925
Milwaukee-Waukesha, WI Metro Area$93,086,081
Minneapolis-St. Paul-Bloomington, MN-WI Metro Area$220,436,287
Missoula, MT Metro Area$7,223,548
Mobile, AL Metro Area$25,588,957
Modesto, CA Metro Area$32,899,277
Monroe, LA Metro Area$12,106,922
Monroe, MI Metro Area$9,286,515
Montgomery, AL Metro Area$23,169,768
Morgantown, WV Metro Area$8,417,118
Morristown, TN Metro Area$8,723,329
Mount Vernon-Anacortes, WA Metro Area$7,828,569
Muncie, IN Metro Area$6,685,844
Muskegon, MI Metro Area$10,537,138
Myrtle Beach-Conway-North Myrtle Beach, SC-NC Metro Area$31,997,535
Napa, CA Metro Area$8,014,825
Naples-Marco Island, FL Metro Area$23,751,694
Nashville-Davidson--Murfreesboro--Franklin, TN Metro Area$122,144,926
New Bern, NC Metro Area$7,256,729
New Haven-Milford, CT Metro Area$51,930,042
New Orleans-Metairie, LA Metro Area$74,369,942
New York-Newark-Jersey City, NY-NJ-PA Metro Area$1,170,765,426
Niles, MI Metro Area$9,124,846
North Port-Sarasota-Bradenton, FL Metro Area$53,198,091
Norwich-New London, CT Metro Area$16,107,352
Ocala, FL Metro Area$23,657,461
Ocean City, NJ Metro Area$5,707,296
Odessa, TX Metro Area$9,600,424
Ogden-Clearfield, UT Metro Area$42,665,309
Oklahoma City, OK Metro Area$87,093,641
Olympia-Lacey-Tumwater, WA Metro Area$17,829,436
Omaha-Council Bluffs, NE-IA Metro Area$58,298,456
Orlando-Kissimmee-Sanford, FL Metro Area$164,962,296
Oshkosh-Neenah, WI Metro Area$10,188,198
Owensboro, KY Metro Area$7,179,565
Oxnard-Thousand Oaks-Ventura, CA Metro Area$49,688,636
Palm Bay-Melbourne-Titusville, FL Metro Area$37,638,826
Panama City, FL Metro Area$11,048,523
Parkersburg-Vienna, WV Metro Area$5,344,749
Pensacola-Ferry Pass-Brent, FL Metro Area$31,220,580
Peoria, IL Metro Area$23,692,910
Philadelphia-Camden-Wilmington, PA-NJ-DE-MD Metro Area$372,463,443
Phoenix-Mesa-Chandler, AZ Metro Area$299,328,250
Pine Bluff, AR Metro Area$5,040,448
Pittsburgh, PA Metro Area$140,195,113
Pittsfield, MA Metro Area$7,630,436
Pocatello, ID Metro Area$5,881,915
Port St. Lucie, FL Metro Area$31,075,203
Portland-South Portland, ME Metro Area$33,514,026
Portland-Vancouver-Hillsboro, OR-WA Metro Area$149,741,767
Poughkeepsie-Newburgh-Middletown, NY Metro Area$41,983,005
Prescott Valley-Prescott, AZ Metro Area$14,692,315
Providence-Warwick, RI-MA Metro Area$99,890,029
Provo-Orem, UT Metro Area$42,637,559
Pueblo, CO Metro Area$10,118,135
Punta Gorda, FL Metro Area$12,094,509
Racine, WI Metro Area$11,687,800
Raleigh-Cary, NC Metro Area$88,583,098
Rapid City, SD Metro Area$8,646,821
Reading, PA Metro Area$25,688,560
Redding, CA Metro Area$10,797,635
Reno, NV Metro Area$29,911,233
Richmond, VA Metro Area$80,042,445
Riverside-San Bernardino-Ontario, CA Metro Area$278,552,963
Roanoke, VA Metro Area$18,821,949
Rochester, MN Metro Area$13,611,060
Rochester, NY Metro Area$64,521,553
Rockford, IL Metro Area$20,012,715
Rocky Mount, NC Metro Area$8,599,078
Rome, GA Metro Area$5,934,611
Sacramento-Roseville-Folsom, CA Metro Area$144,225,203
Saginaw, MI Metro Area$11,239,256
Salem, OR Metro Area$26,038,754
Salinas, CA Metro Area$25,832,326
Salisbury, MD-DE Metro Area$26,200,721
Salt Lake City, UT Metro Area$75,564,407
San Angelo, TX Metro Area$7,270,873
San Antonio-New Braunfels, TX Metro Area$158,466,886
San Diego-Chula Vista-Carlsbad, CA Metro Area$195,519,251
San Francisco-Oakland-Berkeley, CA Metro Area$273,303,699
San Jose-Sunnyvale-Santa Clara, CA Metro Area$115,688,247
San Juan-Bayamón-Caguas, PR Metro Area$121,872,911
San Luis Obispo-Paso Robles, CA Metro Area$16,830,119
Santa Cruz-Watsonville, CA Metro Area$15,777,211
Santa Fe, NM Metro Area$9,289,797
Santa Maria-Santa Barbara, CA Metro Area$26,487,536
Santa Rosa-Petaluma, CA Metro Area$28,803,839
Savannah, GA Metro Area$24,967,882
Scranton--Wilkes-Barre, PA Metro Area$33,897,281
Seattle-Tacoma-Bellevue, WA Metro Area$240,757,958
Sebastian-Vero Beach, FL Metro Area$9,987,320
Sebring-Avon Park, FL Metro Area$6,303,126
Sheboygan, WI Metro Area$7,032,577
Sherman-Denison, TX Metro Area$8,541,847
Shreveport-Bossier City, LA Metro Area$22,985,421
Sierra Vista-Douglas, AZ Metro Area$7,499,382
Sioux City, IA-NE-SD Metro Area$9,023,810
Sioux Falls, SD Metro Area$17,264,698
South Bend-Mishawaka, IN-MI Metro Area$19,314,178
Spartanburg, SC Metro Area$20,638,683
Spokane-Spokane Valley, WA Metro Area$35,682,922
Springfield, IL Metro Area$12,264,712
Springfield, MA Metro Area$41,448,106
Springfield, MO Metro Area$28,920,988
Springfield, OH Metro Area$8,046,515
St. Cloud, MN Metro Area$12,047,184
St. George, UT Metro Area$11,797,250
St. Joseph, MO-KS Metro Area$7,138,685
St. Louis, MO-IL Metro Area$167,089,597
State College, PA Metro Area$9,454,570
Staunton, VA Metro Area$7,565,804
Stockton, CA Metro Area$47,338,734
Sumter, SC Metro Area$8,052,125
Syracuse, NY Metro Area$39,007,851
Tallahassee, FL Metro Area$23,374,883
Tampa-St. Petersburg-Clearwater, FL Metro Area$196,385,903
Terre Haute, IN Metro Area$10,955,246
Texarkana, TX-AR Metro Area$8,612,924
The Villages, FL Metro Area$8,651,595
Toledo, OH Metro Area$38,217,171
Topeka, KS Metro Area$13,832,467
Trenton-Princeton, NJ Metro Area$22,718,897
Tucson, AZ Metro Area$63,115,826
Tulsa, OK Metro Area$61,657,283
Tuscaloosa, AL Metro Area$16,547,302
Twin Falls, ID Metro Area$7,080,140
Tyler, TX Metro Area$14,437,547
Urban Honolulu, HI Metro Area$59,418,204
Utica-Rome, NY Metro Area$17,227,280
Valdosta, GA Metro Area$9,035,806
Vallejo, CA Metro Area$26,780,558
Victoria, TX Metro Area$5,798,365
Vineland-Bridgeton, NJ Metro Area$9,032,702
Virginia Beach-Norfolk-Newport News, VA-NC Metro Area$107,904,855
Visalia, CA Metro Area$28,499,120
Waco, TX Metro Area$16,877,862
Walla Walla, WA Metro Area$3,693,504
Warner Robins, GA Metro Area$11,827,865
Washington-Arlington-Alexandria, DC-VA-MD-WV Metro Area$380,380,694
Waterloo-Cedar Falls, IA Metro Area$10,019,367
Watertown-Fort Drum, NY Metro Area$6,960,724
Wausau-Weston, WI Metro Area$9,926,567
Weirton-Steubenville, WV-OH Metro Area$6,807,290
Wenatchee, WA Metro Area$7,407,179
Wheeling, WV-OH Metro Area$8,158,531
Wichita Falls, TX Metro Area$8,909,944
Wichita, KS Metro Area$38,793,367
Williamsport, PA Metro Area$6,749,880
Wilmington, NC Metro Area$17,942,825
Winchester, VA-WV Metro Area$8,671,289
Winston-Salem, NC Metro Area$41,086,932
Worcester, MA-CT Metro Area$58,534,843
Yakima, WA Metro Area$15,337,440
York-Hanover, PA Metro Area$27,515,260
Youngstown-Warren-Boardman, OH-PA Metro Area$31,957,789
Yuba City, CA Metro Area$10,910,010
Yuma, AZ Metro Area$12,403,703

From ordering pizzas, wings, and beer from local restaurants to investing in electronics, the Super Bowl provides big support to small local businesses and their customers.

All this extra business activity adds up to increased spending at local business, healthy local economies, and a top-notch fan experience for fans—whether tuning in to root for one of the competing teams, to watch the halftime show, or be a part of the excitement. 

Bottom line: The Super Bowl is a quintessentially American event, and it is brought to fans all across America by American business. 

About the authors

Curtis Dubay

Curtis Dubay

Curtis Dubay is Chief Economist, Economic Policy Division at the U.S. Chamber of Commerce. He heads the Chamber’s research on the U.S. and global economies.

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