Explore the Power of Shopping Small This Season

Alison Pataky
Coordinator, Communications Assistant, US. Chamber of Commerce

Published

November 21, 2025

Across the country, small businesses power holiday fun and delightful moments all winter long. From guilt-free snacks, luxury skincare, artisan clothing, and more, look to your local small businesses for the handcrafted, special gifts that make the holidays meaningful.

According to data soon to be released in the Q4 MetLife and U.S. Chamber of Commerce Small Business Index, 79% of small businesses say this upcoming holiday season is important for their overall profit this year, up from 70% last year.

Need another reason to shop small this holiday? Over half of small businesses across the country are planning to offer seasonal discounts, and 48% say they will extend regular business hours, making it easy to stop by Main Street during the hectic holiday season.

Earlier this year we recognized 100 of the best small businesses in America on our annual CO—100 list. As you shop this season, don’t forget about small businesses, who offer no shortage of unique gift ideas, fueling special moments throughout the holidays, Brought to You By American Business.

Learn about the offerings of some of our CO—100 list small businesses:

Red Rooster Coffee

Floyd, VA

If you’re looking for a top–notch coffee company that blends quality with deep community roots – look no further. Recognized as the CO—100 Top Honoree in the Community Champions category, Red Rooster Coffee combines sustainable farming practices with innovative employee benefits, all while delivering outstanding coffee.

Looking for the ideal gift for the coffee enthusiast in your life? Red Rooster's advent calendar wraps a collection of 11 coffees, four loose leaf teas, six craft syrups, and four special gifts, all in one.

Don’t miss Red Rooster’s other festive, caffeinated offerings, including specialties like the Leg Lamp Bold Holiday Blend and Good Tidings Sweet Holiday Blend.

Jamie’s Farm

New York, NY

Jamie’s Farm creates upscaled, small-batch granola with grass-fed ghee and organic ingredients, leaving out any harmful refined oils or processed additives. What started as founder Jamie Kim’s quest for better granola than her college dining hall became an award-winning sensation, complete with unique flavors from chai streusel to vanilla bean with sour cherries.

Jamie’s Farm is committed not just to healthy ingredients, but also to giving back to the farms and communities that provide them. “At Jamie’s Farm, we source organic ingredients whenever possible and partner with other small, local producers who make up the backbone of our economy. Every purchase helps us create the most delicious granola, made with high-quality ingredients that support a more sustainable, community-focused food system,” says founder Jamie Kim.

Need a treat for a health-conscious foodie? Check out their new Dark Chocolate Granola with Sea Salt, a perfect guilt-free treat.

Blind Tiger

Erie, PA

Give the gift of a sophisticated celebration with Blind Tiger, an award-winning spirit-free drink brand inspired by the Prohibition era. Their ready-to-drink cocktails are crafted from natural ingredients that deliver authentic depth and complexity -- no alcohol required. Their spirit-free Lavender French 75 and Southside Mojito work seamlessly as effortless mixers or standalone sippers that ensure everyone feels included at the table.

As a Champion of Adaptability in the CO—100, Blind Tiger is one to watch. “Choosing small means choosing innovation," says founder Rebecca Styn. “When you shop small, you're giving emerging founders like me the chance to grow into a national brand.”

New this season is their Grapefruit Fizz, a bright, festive option that's already becoming a fast favorite. It's perfect to stock up for festive gatherings.

Good Flower Farm

Bayfield, WI

Good Flower Farm is a woman-founded, plant-powered skincare brand that handcrafts organic herbal skincare products with a deep commitment to sustainability and transparency. From reusable and recyclable packaging to home-grown ingredients, the brand has blossomed into a success.

True to the name, Good Flower Farm has grown a variety of organic herbs used in their products since 2018, including lavender, chamomile, calendula, and more. Every product, from botanical face creams to baby care and bestselling deodorants, is formulated by founder Rachel Carpenter, and made in-house by a small team on Lake Superior.

Good Flower Farm Founder Rachel Carpenter in her shop.

"What if we were more thoughtful about what we bring into our lives... perhaps we could start to bring our dollars back to our local economies. Supporting small businesses makes a huge positive impact," says Carpenter. "When you buy from our business, you are supporting our small woman-operated team, our family, and the sustainable and ethical businesses we support."

Looking for the perfect stocking stuffers? Try Good Flower Farm’s festive special edition organic lip balm flavors Candy Cane, Gingerbread, and Sugar Plum. Or try all three in a limited edition trio set!

Transcend

Lake Forest Park, WA

Inspired from her time living in India, founder, CEO and designer Nazia Siddiqui founded Transcend on artisan craftmanship, hand-crafted fabrics and upcycled materials. Each piece combines timeless style with plastic-free fabrics, biodegradable and recyclable packaging, and gives back to the markers and artisans who bring colorful and unique fashions to life. Their products — from dresses and jackets to functional accessories — are thoughtfully designed for longevity, comfort, and everyday use.

This year, Transcend opened their first brick-and-mortar pop-up in downtown Seattle. “It’s been amazing to finally connect with our community in person, sharing not just our clothing, but the stories, hands, and heritage behind each piece,” said Siddiqui.

Want to flatter the fashionista in your life? Take a look at Transcend’s bomber jackets, thoughtfully made from upcycled vintage kantha quilts, making for a delightful piece of wearable art.

While you knock gifts off your list, don’t forget about the small businesses that power communities across the country. Explore all the outstanding CO—100 honorees here.