Emily Heaslip

CONTRIBUTOR

About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.

Latest—

How to Find Keywords for Better SEO

Finding the right keywords requires assessing user intent, relevance, search volume, and a range of other factors.

Best Practices for Creating a Company Newsletter

A company newsletter is a smart, simple way to circumvent the need for all-team meetings while building a strong internal culture.

How to Incorporate Christmas in July Into Your Small Business

Starting the holiday season six months in advance has advantages for customers and retailers, but it can backfire without the right approach.

What You Need to Know About 5G Security

5G introduces exciting new benefits, but small businesses should understand how the new network can also compromise their data security.

What 'Feature Creep' Teaches Small Businesses About Marketing Messaging

A new study shows that feature creep can dampen sales in more ways than one.

What the 'Mobile Giving Gap' Teaches Small Businesses About Mobile Marketing

A recent study shows that consumers take in information differently depending on their device.

START » STRATEGY

Manufacturing Partner Terms to Know

These key manufacturing terms can help you communicate with your factory partner and keep your operations running smoothly.

Is Free Delivery Good for Business?

Free delivery, when set up as a subscription model, is great for businesses and customers, according to a new study.

Should You Turn Off Social Media Comments on Your Business Accounts?

It's best to keep the comments turned on, even if someone has negative feedback for your business.

How to Research Business Ideas

Research your idea thoroughly before dedicating time and resources to developing your concept.