Emily Heaslip

CONTRIBUTOR

About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.

Latest—

What You Need to Know About 5G Security

5G introduces exciting new benefits, but small businesses should understand how the new network can also compromise their data security.

What 'Feature Creep' Teaches Small Businesses About Marketing Messaging

A new study shows that feature creep can dampen sales in more ways than one.

What the 'Mobile Giving Gap' Teaches Small Businesses About Mobile Marketing

A recent study shows that consumers take in information differently depending on their device.

START » STRATEGY

Manufacturing Partner Terms to Know

These key manufacturing terms can help you communicate with your factory partner and keep your operations running smoothly.

Is Free Delivery Good for Business?

Free delivery, when set up as a subscription model, is great for businesses and customers, according to a new study.

Should You Turn Off Social Media Comments on Your Business Accounts?

It's best to keep the comments turned on, even if someone has negative feedback for your business.

How to Research Business Ideas

Research your idea thoroughly before dedicating time and resources to developing your concept.

Businesses That Will Be in Demand in 2025 and Beyond

These five market segments are predicted to grow rapidly between 2023 and 2030.

How to Spark Entrepreneurial Creativity

These five strategies can help you break out of your creative rut and spark entrepreneurial thinking.

START » BUSINESS IDEAS

How to Test Business Ideas

Testing your business idea will help you prove its viability and ensure there's a solid market for your new company. Here are seven steps to get started.