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Sources of Customer Data
Here’s how to find first- and second-party data and leverage it to grow your business.
How to Protect Your Customer Data
While small business owners are getting smarter about protecting customer data, cyber criminals are too. Stay up to date with the latest strategies for securing your valuable information.
How to Get to Know Your Customers Better
It’s not enough to conduct a survey every so often. Engage with customers regularly to understand what they value.
The Role of Social Media Analytics in Small Business Marketing
Social media analytics can power product development, better brand messaging, and improved customer service. Here’s how.
Goal-Based vs. Cash-Based Financial Planning
There’s no one-size-fits-all approach when it comes to creating a financial plan that helps you achieve your business goals.
How to Design an Employee Ambassador Program
An employee ambassador program can serve a number of recruitment, marketing, and sales initiatives simultaneously — here’s how.
What Is an Applicant Tracking System?
Applicant tracking systems are used by hiring teams to streamline and improve the hiring process.
What Is Alternative Credit?
Alternative credit, or alternative lending, can be a good short-term funding option for small business owners struggling to get approval for a traditional loan.
When to Choose Equity or Debt to Fund Your Business Goals
Debt and equity are both great ways to fund your business goals, but timing is everything in determining which option to leverage next.
How to Know Whether You Need a Loan for Your SMB
Loans can help you grow your business, but they should be used strategically to avoid putting your company at financial risk.