Emily Heaslip

CONTRIBUTOR

About Emily

Emily is a versatile freelance copywriter who writes for brands and agencies in tech, finance, and fashion. She is currently based in Cape Town and spends her free time running around Table Mountain.

Latest—
START » STARTUP

How to Build an Online Store

From deciding on your niche and branding template to setting up a merchant account, there are several steps to take when planning to launch your online store.

RUN » HUMAN RESOURCES

How to Retain Employees

Studies have shown that salary isn't the only perk that keeps employees satisfied with their jobs.

RUN » HUMAN RESOURCES

How to Conduct a Great Job Interview

Best interview practices help ensure that the interviewer receives the most applicable information about each candidate.

GROW » MARKETING

A Beginner's Guide to SEO

A good SEO ranking determines the amount of traffic to your business's website and, in turn, extends the reach of your customer base. Here's how it works.

RUN » HUMAN RESOURCES

5 Interview Questions Every Business Should Ask

Asking the right interview questions elicits true responses, giving business owners an accurate idea of who candidates are and what makes them tick.

RUN » BUSINESS FINANCING

Guide to Crowdfunding

Crowdfunding is a viable option for business owners to use to obtain the necessary capital for their businesses to start and grow. Here's how it works.

GROW » MARKETING

Guide to Business Branding

From identifying your audience to keeping things consistent, here are proven ways to successfully brand your business.

RUN » FINANCE

How to Raise Venture Capital Funding

From preparation to pitching, this guide provides the information business owners need to obtain outside funding.

START » STARTUP

Pros and Cons of Buying a Franchise

Buying a franchise may seem like the simpler way into becoming an entrepreneur, but that is not necessarily the case.

RUN » HUMAN RESOURCES

How to Hire in a Competitive Market

Enticing motivated, reliable employees does not require endless capital or resources — it requires creativity, passion and inspiration.