Kirsten Capunay

CONTRIBUTOR

About Kirsten

Kirsten is a Utah-based freelance copywriter. When she isn't writing, she enjoys activities with her child, going to the theater, adventuring in Utah's great outdoors, being goofy on the dance floor, bringing smiles to children with charity work, and snuggling dogs while watching movies.

Latest—

A Small Business Guide to Research and Development (R&D)

Research and development (R&D) provides businesses with the information they need to successfully bring their products or services to market.

RUN » TECHNOLOGY

Managing Company Vehicle Usage and Maintenance

Staying on top of vehicle usage and maintenance is a crucial part of fleet management. Here’s how to effectively manage the usage of company vehicles.

GROW » SALES

Differences in Selling Products and Services

Product-based businesses differ greatly from service-based businesses in many ways, including startup and running costs and the best marketing techniques. Learn how to optimize your business and marketing strategies.

RUN » HUMAN RESOURCES

How to Discuss Poor Performance at Work

Addressing an employee’s poor performance can feel uncomfortable. Here are some tips for discussing poor performance with employees.

RUN » HUMAN RESOURCES

Hiring vs. Recruiting: What’s the Difference?

Recruiting and hiring are two distinct processes, but they’re both important for finding and onboarding new talent for your business.

RUN » FINANCE

How to Measure Business Profitability

Track your business’s profitability and overall financial health with these six useful methods.

RUN » FINANCE

How to Make Sure Your Business is PCI Compliant

How can you make sure your company is PCI compliant? And what steps can you take if you don’t meet PCI compliance standards right now? Find out in this guide.

START » BUSINESS IDEAS

Passive Income Small Business Ideas

These passive income business ideas can help entrepreneurs increase their cash flow, financial security, and long-term savings.

How to Reduce Your Fleet's Idle Time

Fleet idle time costs businesses large sums every year. Learn what idle time is, how it affects your fleet, and how to reduce your fleet's excessive idling.

START » STRATEGY

Companies Designed to Help Small Businesses Cut Waste

Cutting waste can be great for the environment and your business’s bottom line. Here are some companies that help small businesses reduce waste.