Moving a business across state lines after experiencing decades of success might seem like an enormous risk. But for Sebring Design Build, the decision became a defining moment that proved the company’s resilience.
Founded in 1999, this design-build remodeling firm spent more than two decades building a loyal client base in the Chicago suburbs. But in 2021, President and Founder Bryan Sebring relocated the company from Naperville, Illinois, to Franklin, Tennessee. Since then, Sebring Design Build has reestablished its reputation for high-end kitchen, bathroom, and interior renovations in its new headquarters.
For the company’s leadership, adaptability has been a core principle that proved useful during one of the most transformative decisions in its history. That ability to evolve through major change is why Sebring Design Build was recognized as a 2025 Honoree in the Champions of Adaptability category of the CO—100 Awards.
[Read more: 5 Home Improvement Businesses Share Customer Loyalty Secrets]
Rebuilding a successful business in a new state
For Sebring, relocating the business meant leaving behind a well-established reputation and starting over in a completely new market.
“After over two decades serving clients in the Chicagoland area, we made the strategic decision to move in 2021 to support a family goal,” Sebring said. “And, in doing so, [we] rebuilt our business from the ground up in a new market.”
Entering the Middle Tennessee market required the company to form new partnerships, connect with local homeowners, and adjust its marketing strategies to reach a different demographic.
Rather than rely solely on word-of-mouth referrals, the company leaned heavily into digital tools and online visibility to establish credibility.
“To adapt, we leveraged our strong portfolio of past work, client testimonials, and an exceptional digital presence to earn trust quickly,” Sebring explained.
Using technology and stakeholder feedback to guide change
Technology has played a central role in Sebring Design Build remaining flexible in a competitive and evolving remodeling industry.
The firm uses specialized design and project management platforms to manage timelines, budgets, and communication with clients. This method ensures that projects remain organized and transparent from start to finish. The Sebring team also uses it to maintain a high-touch customer experience while adapting to changing expectations, including the growing demand for remote consultations and tech-enabled collaboration.
We identify the need for change by closely monitoring client feedback, project timelines, team performance, and emerging trends in both design and technology.Bryan Sebring, President and Founder of Sebring Design Build
The company relies heavily on feedback from both clients and employees to identify opportunities for improvement.
“We identify the need for change by closely monitoring client feedback, project timelines, team performance, and emerging trends in both design and technology,” Sebring said.
Regular team meetings provide a forum for employees to share ideas, discuss project outcomes, and refine workflows. Leadership also encourages staff members to test new tools and processes before they are implemented across the company.
On the client side, Sebring Design Build gathers input throughout each remodeling project, from the initial consultation to post-project surveys. Client insights led the company to enhance its project-tracking dashboards, giving homeowners clearer updates on schedules and progress.
[Read more: How to Survey Your Customers and Why You Should]
Staying ahead in a changing industry
The remodeling industry is constantly evolving, with new materials, technologies, and homeowner expectations shaping how projects are designed and delivered.
To stay ahead, Sebring Design Build participates in national peer groups, attends industry conferences, and tracks trends through organizations such as the National Kitchen and Bath Association and platforms like Houzz.
“These platforms help us spot design, product, and consumer behavior trends early,” Sebring said. “Whether it’s new cabinetry technology, evolving design preferences, or changes in homeowner expectations post-pandemic.”
The company also evaluates competitor websites, local search performance, and digital marketing trends to ensure it remains visible and competitive in the markets it serves.
“This multipronged approach ensures we're not only keeping pace with the industry, but often one step ahead,” Sebring said.
With decades of remodeling expertise under their belt, Sebring Design Build is building a legacy that lasts. Their latest advancements and open approach to new tech have helped the company establish itself in the Middle Tennessee market as they continue to deliver the craftsmanship they’re known for.
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