Email marketing can be a simple and inexpensive way to stay in touch with your customers.
Email marketing can be an inexpensive way to stay top of mind with your customers. — Getty Images/CreativeDJ

Experts agree that email marketing is the best way for B2B and B2C companies to stay in touch with their audience. You can start building your email list today, even if you have a small budget to work with. Here are eight free or inexpensive email marketing tools to consider.

Read More: Email Marketing Guide for New Businesses


Cakemail is an email marketing software that caters to small businesses. The software makes it easy for you to import your contacts list when you’re just getting started, and it tracks and manages all unsubscribe requests. Cakemail also allows you to segment your audience and track and measure who is actually reading your emails.

The company doesn’t offer a free plan, but pricing is very affordable with plans starting at just $8 per month. And you can sign up for a free 30-day trial to see if Cakemail is the right option for your business.


MailerLite is free for up to 1,000 subscribers, and it offers a variety of features for its customers. The software is a good option for beginners since it walks you through the basics of how to set up an email marketing campaign.

You can design your emails using the software’s drag-and-drop features. It’s easy to create customized workflows, and you can even use the software to design pop-ups and landing pages for your customers. When it comes to free plans, MailerLite is one of the best options available.


Mailjet is one of the most affordable options on this list. The service is free for unlimited subscribers, and you can send up to 200 emails per day. This flexibility makes it a great option for small businesses that are new to email marketing.

The software also provides a number of advanced features, including an email editor and performance analytics.

One of the advantages of using SendGrid is that the company offers a lot of customizations for your email campaigns.


Many people agree that ConvertKit is one of the best options available. The software is free for up to 1,000 subscribers, and the free plan comes with unlimited landing pages and customizable sign-up forms.

You’ll also receive access to more than 30 different landing page templates, all with mobile-responsive designs. ConvertKit is a popular option for businesses that regularly create content for their audience.


With GetResponse, you’ll gain access to valuable email marketing features at a low monthly price point. The company doesn’t offer a free plan, but if you have fewer than 1,000 email subscribers, you can get started at $15 per month.

Plus, GetResponse gives you access to many advanced email marketing features. You can set up autoresponders, do A/B split testing, manage your mailing list and create landing pages.


Mailchimp is a leader in email marketing software and a very affordable option for small businesses. If you have fewer than 2,000 email subscribers, then you can sign up for the company’s free plan.

This plan provides basic features like email scheduling, templates and audience insights. The software is fairly intuitive and makes it easy for beginners to get started. If you find that you need to upgrade plans, MailChimp’s paid plans start at just $9.99 per month.

Constant Contact

You can get started with Constant Contact for $20 a month, and the service comes with all the email marketing features small businesses need. You can send unlimited emails, create customized templates and segment your mailing list.

You can also use the software to track who is opening and reading your emails and automatically resend emails to non-openers. Plus, the company’s customer service team is always available to help if you run into problems.


For the first 30 days after you sign up for SendGrid’s free email marketing plan, you can send up to 40,000 emails . Once your 30 days are up, you can send up to 100 emails per day.

One of the advantages of using SendGrid is that the company offers a lot of customizations for your email campaigns. You can build automated campaigns and workflows and segment your mailing list so you can send more personalized emails.

SendGrid is a good choice for businesses that don’t have many contacts but still want access to advanced features.

Read More: 5 Easy Ways to Get Started With Email Marketing

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