A middle-aged couple stands at the checkout desk of a spa, examining a brochure presented by a spa employee on the other side of the desk. The couple are a man with white hair and a graying beard and a woman with shoulder-length light blonde hair. The spa employee has brown hair pulled back into a sleek ponytail; she holds the brochure open and points to something on the page. In the foreground is a small wooden easel holding more brochures, the covers of which show a woman with white clay being spread on her face.
Brochures are useful for introducing your business and summarizing its offerings. In an increasingly digital world, a physical brochure can help your company stand out. — Getty Images/andresr

Effective marketing materials can improve brand awareness and help you attract new customers to your business. Here are seven print marketing materials you can use to drive new sales and revenue.

A logo

A logo is your most important marketing tool because it ties together all your other marketing efforts. Most people plan to use their logo in their digital marketing efforts, but you can use it in all the marketing materials outlined in this article.

Anytime you hand someone your business card or print up flyers for a company event, make sure to include your logo. But if you choose to print your logo on merchandise, start with one item to test out how it looks and see if you need to make adjustments.

[Read more: 7 Elements of a Great Business Logo]

Business cards

Yes, business cards are still relevant in 2023 — they’re an easy and low-cost way to promote your business on a daily basis. When you give your business card to someone, it’ll keep you top of mind, so it’ll be easier for that person to hire you or refer your company to someone else.

If you want your business card to stand out, you’ll want to pay attention to the card's design and print quality. For example, a gloss surface is better for printing bright images and colors, but a matte texture will be easier for people to write on.

Brochures

A brochure is a handout that gives an overview of your business’s products or services. It relays important information about your company to prospective customers. Brochures aren’t as common as they used to be, but they can still work well for many different types of businesses.

For example, if you regularly attend trade shows or conferences to promote your company, brochures can help you stand out. Just make sure you include your contact information on every brochure. Including a QR code that people can scan on their phones is also a good idea.

Yes, business cards are still relevant in 2023 — they’re an easy and low-cost way to promote your business on a daily basis.

Flyers

Like brochures, flyers are used to share information about a product or service. You can send flyers in the mail, pass them out in busy public areas, or hang one up in a local coffee shop.

A flyer is a good option if you’re advertising a promotional event or special deal you have going on. Just make sure you choose a design that will grab someone’s attention, or your flyers will likely end up in the trash.

[Read more: 2023 Digital Marketing Trends for Businesses to Try]

Catalogs

Catalogs provide more in-depth information about your business. And catalogs can be used in a variety of ways — you can print them off for customers, embed them on your website, or email them as PDFs.

If you choose to make a catalog, you want to invest the time and money in making it look nice. Use high-quality images and pay attention to the font size and spacing throughout the catalog. If your catalog looks cheap and low-quality, it’ll reflect poorly on your company.

Custom packaging

If you run an e-commerce business and regularly ship products to customers, custom packaging is a great way to stand out from the competition. Your packaging can include your brand’s logo, fonts, and company colors.

Custom packaging includes the box, packing tape, bubble wrap, and any other packaging elements. Look for ways to be creative and come up with custom packaging that reflects your business.

[Read more: Eco-Friendly Packaging Options for E-Commerce Businesses]

T-shirts and other merchandise

Printing T-shirts and other merchandise with your company’s logo is a great way to promote your business. You and your employees can wear the company shirts at events or when you’re going about your daily life. You can also print custom pens, notebooks, or magnets to hand out as gifts.

CO— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.

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