Young entrepreneur adjusting a smart phone and ring light before making a tiktok post
You don’t have to reinvent the wheel when it comes to social media. These best practices will help your small business take advantage of TikTok. — Getty Images/mapodile

In recent years, TikTok has emerged as a prominent social media platform, and it’s proving to be beneficial to the e-commerce landscape. These six best practices will help your small business take advantage of TikTok.

[Read more: How Startups Are Tapping TikTok to Build Buzz and Drive Sales]

Follow the hashtags

You don’t have to reinvent the wheel when it comes to social media. If you pay attention, you can learn what types of content your audience is already looking for. The best way to do this is by researching which hashtags are currently trending.

Hashtags are helpful because they direct a lot of the social media traffic for TikTok. By following hashtags and incorporating them into your own posting schedule, you increase the likelihood that new people will see your content. This is a great way to expand your business’s reach outside its current social network.

Jump on challenges

TikTok challenges are a great way to engage your followers. A TikTok challenge is when another user asks people to perform a certain task on video. For instance, the pushup challenge is people posting videos of themselves doing pushups.

Of course, you can’t and shouldn’t take on every TikTok challenge. You want to make sure it matches your brand identity and will resonate with your audience.

Can’t find a TikTok challenge that resonates with you? No problem — just come up with your own. That’s exactly what Colgate did with its #MakeMomSmile challenge in celebration of Mother’s Day.

Is engagement your primary goal? If so, you may want to focus on creating humorous videos for your audience. If the goal is to help people learn more about your product or service, you should probably focus on educational videos.

Create a consistent posting schedule

Posting content on TikTok isn’t enough — you need to post frequently so the TikTok algorithm will show your content to more people. If you only post sporadically, you won’t gain the traction you want. Be sure to post on TikTok at least once a day, preferably around the same time so the algorithm will start to predict your behavior.

[Read more: TikTok for Business? How to Make Videos that Drive Sales]

Post at the right time

In addition to frequency, it’s important to post on TikTok at the right time. This time can vary depending on the day of the week and when your audience is most active online.

According to SocialPilot, the best times to post on TikTok are between 6 a.m. and 10 a.m. and between 7 p.m. and 11 p.m. And the best days to post are considered to be on Tuesday, Thursday and Friday. However, you should monitor your social media metrics to figure out what works best for your business.

Share your business’s location

If you’re a small business that relies on local customers, use this to your advantage on TikTok. Whenever possible, try to state your business’s location, whether in the video or through a hashtag.

One advantage of sharing your business’s location is that TikTok prioritizes users in your area when it shares your content. If your primary audience is in LA, TikTok will share your content with more people in that area.

Create a theme for your channel

Finally, it’s a good idea to come up with a theme for your TikTok channel. This theme will largely depend on what your goals are for using TikTok.

For instance, is engagement your primary goal? If so, you may want to focus on creating humorous videos for your audience. If the goal is to help people learn more about your product or service, you should probably focus on educational videos.

Creating a theme will help you focus your content creation and you can avoid spreading yourself too thin. And this will also make it easier to come up with fresh and relevant content regularly.

CO— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.

Follow us on Instagram for more expert tips & business owners’ stories.

To stay on top of all the news impacting your small business, go here for all of our latest small business news and updates.

CO—is committed to helping you start, run and grow your small business. Learn more about the benefits of small business membership in the U.S. Chamber of Commerce, here.

A message from
You’re invited to join a private network of CEOs.
Discover how 45,000 CEOs are growing their businesses. Connect with verified companies on a secure private network to find new clients, raise money and find reliable solutions for any business priority.
Learn More
Published January 06, 2022