woman creating and editing a video on computer
From doodle videos to explainer videos, these tools will help you easily create videos to suit any business purpose. — Getty Images/gorodenkoff

Creating videos is a great way to boost your digital marketing efforts. In fact, 87% of marketing professionals utilize videos in their work, and 54% of consumers want to see more video content from brands.

Video marketing is instantly eye catching and can help establish the tone of your brand early on. People are more inclined to stop scrolling and watch an engaging video than read text from a source they’re not familiar with. Not everyone has the staff or capability to make fully produced videos, but you can still post professional content by creating animated videos.

Animation is a great way to not only grab the attention of your clients, but also your employees. Using a creative presentation or explainer video can help break up the monotony of meetings and uniquely convey your ideas.

The idea of creating video content can seem intimidating, especially if you have no animation experience. To help you out, here are eight tools to help you create animated videos.

[Read: 5 Video Marketing Tools for Small Businesses]

Doodly

Doodly is a fun and easy-to-use animation tool that creates doodle videos. The software has many veritable options to make unique sketch videos in seconds. You can choose from their library of images to use or upload your own and convert them into doodles.

EasyVSL

If you’re looking to create kinetic and energetic presentations, EasyVSL makes it simple. Choose from a variety of styles and templates, and then add in your own content, voice overs, video, etc. and EasyVSL will turn it into content gold. They’ve recently added a new A.I. feature to making syncing up your presentation even easier.

Toonly

Explainer videos are a great way to introduce clients and customers to your business, offering an entertaining summary of your products and services. Toonly helps you produce animated explainer videos with an easy to use interface and a wide option of characters and backgrounds to fill your video and tell your story.

Another presentation tool that lets you add animation, Powtoon is an engaging platform that allows you to create presentations and explainer videos in twenty minutes.

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Lumen5

An impactful video on social media can make all the difference. Lumen5 offers layouts to turn your content into video for Facebook, YouTube, Instagram, LinkedIn and other social media platforms. They also offer resources to help you shoot, write and record more captivating content and offer tutorials on how to use their services.

Powtoon

Another presentation tool that lets you add animation, Powtoon is an engaging platform that allows you to create presentations and explainer videos in twenty minutes. By selecting your template and adding your ideas, you’ll have a ready-to-use demonstration in no time.

Animaker

A web-based animation creating tool, Animaker helps you create stylized videos with the option of combining live action and animation. They also offer a free service, so if you’re new to making videos or unsure if this is the tool for your business, you can try it before you buy it.

Moovly

Moovly is a great tool that doesn’t just create animated explainer videos and presentations, but also banners, Ads, whiteboard animation and YouTube introductions. Their library has over 60,000 free samples to choose from and there’s no software to download. You can create everything within your web browser.

Toontastic

You don’t need a desktop or laptop computer to create awesome animated videos. You can create videos on the go with apps like Toontastic. Available for both iPhones and Androids, this app lets you draw, animate and narrate your own stories and share them onto all of your social platforms. You’ll love creating stories. and your audience will fall in love with the style and characters.

[Read more: 6 Examples of Successful Inbound Marketing Campaigns]

Today’s marketing world is all about movement. Never before has it been easier to get your content in front of a large audience. The challenge is captivating their attention and getting them to engage with your video, and your business overall.

Animated videos are the perfect way to stand out amongst both your clients and your employees. They give a unique style to your brand and it can help showcase you and your business in the best light.

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Published April 30, 2020