A business man sits at his computer.
From the creation of marketing campaigns and branding images to collaborating with employees and budgeting time, there are several free tools available to streamline these tasks. — Getty Images/gradyreese

Running a business is challenging, and it takes a lot to run a website, manage employees, create content and more. At some point, every entrepreneur has worried about running out of money. Here are 10 free apps you can take advantage of during the beginning stages of building your business.

G Suite

G Suite is an array of cloud collaboration tools offered by Google. It provides a variety of solutions, including email, spreadsheets, documents and slides. The software is intuitive to use, and it makes it easy to share and edit work in real time.

Google Analytics

One of the most important aspects of running a website is being able to track and analyze your traffic — and Google Analytics is one of the biggest names in website analytics.

With Google Analytics, you can see where your traffic is coming from and what website pages your visitors spend the most time on. You can also see where visitors are exiting your site, so it’s easy to see what aspects you need to improve.


Asana is a productivity software designed to make it easier for teams to work together. The task management software allows you to manage and collaborate on projects.

You can create new projects in Asana, assign new tasks and due dates, and schedule these action items in your calendar. And, best of all, Asana is free for teams of 15 people or less.


Email marketing is a crucial part of running any business, so it’s important to find the right email service provider. MailChimp is a great option since the software is easy to use and you can get started for free.

In MailChimp, you can create signup forms, campaigns and automate emails to your subscribers. The service doesn’t have as many features as some of its competitors, but it’s a good option if you’re just getting started.


If you need a way to make your website as SEO-friendly as possible, you need to check out the Yoast SEO plug-in for WordPress. It’s a free plug-in that evaluates the SEO on your site and gives recommendations for how you can improve.

If you regularly use content marketing to promote your company, Yoast will show you which posts need the most work. And the plug-in provides a bulk editor, which lets you make changes to multiple posts and pages at once.

At some point, every entrepreneur has worried about running out of money.


At some point, you’ll need to be able to create graphics for your website, blogs and social media. Canva is a design tool that lets you do exactly that.

With Canva, you can make blog post graphics, social media graphics, logos and more. Its drag-and-drop functionality makes the software easy to use.


Boomerang is a free tool for Gmail users and can help you create better relationships with your employees and customers. If you receive an email that you’re not ready to respond to, Boomerang lets you snooze the email and come back to it later. Boomerang also lets you receive email reminders and schedule emails to be sent out later.


Social media is a necessity for any business, but few people have the time to post on Facebook, Twitter, and Instagram throughout the day. Buffer lets you pre-write and schedule your posts, so you can continue to grow your social media following without it taking tons of time.

After your content has been shared, Buffer will show you what posts performed the best with your audience. This helps you create more content your followers will enjoy.

Read More: [Growth Lessons From Successful Startups]


Dropbox is one of the best cloud storage and syncing software available. It can serve as a central point of contact for your business, allowing multiple team members to store and access important files. That’s why the software is used by 50% of all Fortune 500 companies.

Pomodoro Tracker

If you want to work on improving your productivity, give the Pomodoro Tracker a try. The timer uses the Pomodoro Technique, which aims to reduce anxiety and increase productivity when it comes to tackling tasks. Work tasks are timed in 25-minute intervals, then, once the timer goes off, you’ll take a short break before returning to your work. The aim is to help you get more done within a shorter period of time while avoiding burnout.

CO— aims to bring you inspiration from leading respected experts. However, before making any business decision, you should consult a professional who can advise you based on your individual situation.

Want to read more? Be sure to follow us on LinkedIn!

New updates to PPP loans

Join us Thursday, February 25 at 12 pm ET for a live discussion on the newly announced changes to PPP loans, which predominately affect businesses with fewer than 20 employees and minority-owned small businesses. Get your questions answered.

Published November 21, 2019