With the 2028 Los Angeles Olympics on the horizon, American businesses are exploring new opportunities for growth and collaboration.
As part of an ongoing interview series with inspiring leaders in the sports and entertainment world, Rick Wade, the U.S. Chamber’s Senior Vice President of Strategic Alliances and Outreach, recently sat down with USA Track & Field CEO Max Siegel to discuss how the organization is working more closely with the business community to drive economic vitality in neighborhoods across the country.
From attorney to executive, Siegel has witnessed firsthand the transformative power of sports and entertainment in uplifting communities. Since becoming CEO of USA Track & Field in 2012, he has prioritized youth sports development and economic partnerships—raising over $600 million in revenue.
“I wanted to bring a vision and a sense of innovation to our corporate partnerships, creating shared goals and purpose,” Siegel said.
USA Track & Field boasts over 50 associations, 130,000 members, and more than 7,000 events that welcome participants of all ages and skill levels that compete around the world.
“We have some of the most amazing athletes in the world,” Siegel said. “Paris set a high bar, but we’re seeing growing excitement about hosting the Games on home soil in LA in 2028.”
Courtesy of USA Track and Field
Courtesy of USA Track and Field
Courtesy of USA Track and Field
Courtesy of USA Track and Field
Courtesy of USA Track and Field
Courtesy of USA Track and Field
Youth Sports: Investing in the Future
A key focus for the organization is expanding its robust youth sports and Junior Olympics programs to invest in future generations.
“Youth sports are our lifeblood—they create future fans and future athletes,” Siegel said.
Focus on Technology
Technology has also played a pivotal role in advancing USA Track & Field’s mission. Siegel highlighted how the organization is leveraging AI and other tools to enhance performance, prevent injuries, and improve fan engagement.
“Technology has been critical in providing feedback to coaches and athletes, preventing injuries, and developing training programs,” he said. “It’s also helped us better understand our consumer base and improve how we engage with fans.”
Looking Ahead to LA 2028 and Beyond
Looking ahead, Siegel is focused on deepening partnerships with corporate America and supporting athletes as they transition into professional careers.
“I want to continue leading USA Track & Field to new heights and build platforms that will benefit people for years to come,” Siegel said.
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About the author
Roger Hart
Roger Hart is an intern on the Communications team at the U.S. Chamber of Commerce.
